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BoS

 

SIR C R REDDY COLLEGE

(AIDED &AUTONOMOUS)

ELURU,W.G.DT

Affiliated to AdikaviNannaya University, Rajamahendravaram

                (Thrice Accredited at level-A by NAAC, Bengaluru & College with Potential for Excellence)

An ISO-9001: 2015 Certified Institution

 

 

 

 

 

 

 

 

1-03-2021

BOARD OF STUDIES MEETING FOR PG PROGRAMMES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DEPT. OF PG MANAGEMENT STUDIES ,

MBA PROGRAMME

Sir C R Reddy College

(Aided&Autonomous) ELURU -AP- 534007

 

 

 

INDEX

S.No

Name of the Item

Page No

1.

BOS Proceedings-20-21

04

2.

List of  BOS Members Present

05

3.

Agenda

06

4.

Agenda-Notes

07

5.

Minutes of the Meeting

09

6.

Annexure-I

MBA Curriculum

13

7.

Annexure-II

Scheme of Evaluation for Semester End Theory Examinations

15

8.

Annexure-III

Result and Credit points

17

9.

Annexure-IV

Course Structure

18

10.

Annexure-V

Syllabus and Model papers-I Sem

21

11.

Annexure-VI

Syllabus Deviation-I Sem

50

12.

Annexure-VII

Syllabus and Model papers-II Sem

57

13.

Annexure-VIII

Syllabus Deviation- II Sem

85

14.

Annexure-IX

PO’s and PSO’s offered during

2020-21

92

15.

Annexure-X

Proposed Departmental Activities

93

16.

Annexure-XI

List of Examiners

95

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sir C R REDDY COLLEGE (AUTONOMOUS), ELURU

Affiliated to AdikaviNannaya University, Rajamahendravaram

(Thrice Accredited at level-A by NAAC, Bengaluru & College with Potential for Excellence) An ISO-9001: 2015 Certified Institution

 

DEPT OF PG MANAGEMENT STUDIES

MBA PROGRAMME

FOREWORD

Dear sir/ madam,

 

Greetings to all of you.

 

We are going to conduct the BOS meeting for different subjects, for the year 2020-2021, I want to put some thoughts before you while making the resolutions. Considering the objectives of Autonomous Colleges and  NAAC guidelines, to fulfill them effectively, it is imperative to meet the challenges at National and Global levels in a highly dynamic contemporary context requiring integration of social, cultural and scientific dimensions into the Teaching , Learning and Research programmes. Moreover the HRD ministries of  both central and State Govts.,  are giving thrust for Skill based and employment oriented courses with internship, this is the time for the Autonomous Colleges to think over and should make necessary resolutions in your concerned subject BOS.

 

The autonomous system facilitates insightful thinking on all issues connected with focus on knowledge generation with an interdisciplinary perspective. In order to enrich the academic resources of the autonomous system, for a deeper reflection on critical issues of autonomous colleges, the following thorough discussions on various academic issues of the subject is to be carried out for effective implementation of the system for the benefit of learners and moulding them with all skills and academic excellence in the field of specialization. 

Ø  Chairman is directed to prepare action plan to be designed to improve quality by strengthening academic activities/ infrastructure in order to promote excellence in the Departments and to develop curricular instruction to inculcate right values among the students.

Ø  Reforms in content of evaluation and encouraging creation of new knowledge through innovative ideas / projection / practical orientation /exposure to labs / institution / organizations etc.

Ø  Redesigning the curricula taking into account their scientific requirement for projects, etc.

Ø  Creation of alliances with research institution and industry should be facilitated to create a self governing system.

Ø  A renewed focus must be laid on research by integrating teaching and extension activities.

Ø  A compulsory component as subject oriented extension activity for all Departments at least once in a semester

 

 

 

 

Dt. 01.03.2021                                                                                  Chairman

 

Sir C R REDDY COLLEGE (AUTONOMOUS), ELURU

Affiliated to AdikaviNannaya University, Rajamahendravaram

(Thrice Accredited at level-A by NAAC, Bengaluru & College with Potential for Excellence) An ISO-9001: 2015 Certified Institution

 

DEPT OF PG MANAGEMENT STUDIES

MBA PROGRAMME

BOARD OF STUDIES MEETING:

The Board of studies meeting of DEPARTMENT OF PG MANAGEMENT STUDIES was convened at 11.00A.M On1/03/2021 under the Chairmanship of Dr.GV.JagapathiRao, Professor & Director of the Department. The members present have discussed various aspects such as changes to be made in the Syllabi, Scheme of Evaluation and Blue print  for theory  papers,Departmental activitiesfor2020-21,Estimated Budgetproposals-2021for implementing them effectively during the I semester of the academic year 2020-21onwards.

The following members were present.

S.No

Name

Designation

Signature

1

Dr.G.V.JagapathiRao Professor& Director Department of PG Management Studies

 Sir C R Reddy College(A), Eluru

 

Chairman

 

 

 

2

Dr.KV.Sridhar

Assistant Professor

Head,Dept of MGT Studies

Sir CRR College of Engineering Eluru

 

University Nominee

 

 

 

 

3

Prof.D.Surya Chandra Rao

Principal &

Dean,Faculty of Commerce&

MGT Studies,

Krishna University, Machilipatnam

Subject expert

 

 

4

Dr.A.VenkataRamana

Associate Professor

Dept of MGT Studies

Dr.C.S.Rao PG Centre

Sri YN College  Narsapur

 

Subject expert

 

5

Sri .ChekuriSrinivas

Chairman

Gramodaya Trust

Eluru

Subject expert

 (Industry)

 

 

 

 

6

Dr.Y.Soujanya

Professor

 

Dr.R.SreenivasaRao

Professor

 

Dr.T.Rajesh

Professor

 

  Sri.PHNSV.Subbarao

Assistant Professor

 

Sri.M.Upendra

Assistant Professor

 

Sri V. Sreenivasarao

Assistant Professor

 

  Dr.VRS Babu Yalamarthi

  Associate Professor

 

 Ms.P.Aparna

Assistant Professor

               Members

 (Faculty of the Department)

 

 

    

     7

MrV.Sandeep

Assistant Professor

Dept of MGT Studies

Sir CRR College of Engineering

Eluru

Alumni

 

 

 

 

8

Mr K. Vijay Kumar

 

Mr M. Veera Manikantha

Students

 

 

 

 

AGENDA

 

 

1)      To discuss and approve the structure of  MBAprogramme for all four semesters.

2)      To discuss and approve the syllabi & model papers of the first & second  semesters of MBA programme.

3)      To discuss and finalize the pattern & blue prints of the Internal and External examinations of the programme.

4)      To discuss on introducing Evaluation pattern from the year 2020-21 admitted batch as 60:40 (60 Marks External and 40 Marks Internal).

5)      Revamping the Curriculum to the extent of 20% or more in scholastic part.

6)      To discuss on the innovative methods of teaching and evaluation to be adopted by the Department.

7)      To discuss and approve the pattern of the Internship (Project work guidelines) / and MOU’s.

8)      To discuss on the Industrial short Visits for students.

9)      To discuss and finalize the introduction of Value added programmes (MSOffice, SPSS, Tally etc.) to enhance the capacity of the students.

10)  To discuss and organize National level Workshops, Seminars and Training programmes as part of Department activities.

11)  To suggest panel of names of examiners and paper setters to Academic Council.

12)  To approve the Departmental activities for the academic year 2020-21.

13)  To approve the proposed CO’s,PO’s,PSO’s of various courses/ papers.

14)  To suggest employable/ Entrepreneurship/ Skill oriented modules in each course.

15)  To suggest Medals/ Incentives/ Awards to academic achievers.

16)  To suggest NPTEL online SWAYAM/ MOOCS courses to both faculty & students.

17)  To make community service as mandatory for the students of the course.

18)  Any other academic matter with the permission of the chair.

 

 

 

 

AGENDA NOTES

1.                  The overall Course structure and syllabus is designed under the flexibility of Autonomy for I semester onwards, considering feedback from the stakeholders and local needs of the industry for the academic year 2020-21 (Annexure-I)

 

2.                  It is planned to discuss and to approve the syllabus and model papers relating to the I & II semesters of MBA Programme (Annexure-IV)

3.                  It is planed to propose direct assessment and Indirect assessment to conduct the Internal examination.

4.                  The I & II Semester-end examinations consists of 40:60 (40 marks Internal and 60 Marks external) ratio for the academic year 2020-21. The duration of the external examination is 3 hours and duration for Internal examination under direct assessment is 2 hours

As part of Internal examination online exam also proposed to conduct under Indirect assessment i.e one hour.(Annexure-II)

5.         The choice based credit system (CBCS) for II year (III Semester), i.e. Semester syllabus may be modify according to the local need, it may be modified from 20% to  40% deviation, since the autonomous system has such facility (Annexure-IV).

6.         Planned to prepare E-Content/Material for all semester for the benefit of the  students by using ICT facility.

7.         Arrange internship for the M.B.A I year students at the end of  II       

Semester, as  we  have  an MOU with Deepak Nexzen, Globel  Flex Research India Private   Ltd., A.P Skill Development corporation . The students have undergone   4 to 6 weeks for internship on the one of the chosen  electives (Annexure  I )

 

8)         It is proposed to implement MBA students have to visit 4 to 6 Industrial establishments   located  within the A.P During II,III and IV semester period, Each student has to submit a brief report on the Industrial visits

 

9)         planned to organize value added programs  such as MS Office, Tally ,SPSS etc.,

During III  & IV semesters

 

10)       proposed to Organise National seminars  or Webinars   or workshops at least one during the academic year 2020-21  

 

11)       List of examiners / paper sectors will prepare by the department and placed before BOS  for approval

 

12)       The proposal plan of department activities prepared 2020-21 academic year

(Annexure-VIIII)

 

13)  & 14)       Programme outcomes  course outcomes  identify entrepreneurial opportunities and leverage managerial Skills for establish & new establishments as well as growing Business

 

15)       We propose to enhance medals/ incentives/prizes for the meritorious  students with the donations  collected from philanthropists,  alumni, parent and faculty

 

16)       It is planned to add some additional inputs to the students after I semester on the topic related subjects planned to introduce MOOCS /NEPTEL Courses

 

17)       Planned to conduct community outreach programmes like awareness on covid , Road safety and rally on Traffic rules.

           

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Minutes Of the Meeting

  1. Overall Course Structure and Syllabus is designed under the flexibility of  Autonomy  from the year 2020-2021 Adimitted Batch.

Discussion: University nominee Dr.K.V.Sridhar said that it is better to follow the Syllabus considering the feedback from the stakeholders and local needs of the Industry

  Resolution

Resolved to design the Course Structure and Syllabus as per the needs of stakeholders as well as Industry.

  1. Approve the Syllabus and model papers relating to I & II Semesters of MBA Programme.

Discussion:  The Subject Expert Prof.D.Surya Chandra Rao suggested to change existing Syllabus of  I & II Semesters.

Resolution

  It is resolved to change the existing Subjects and Model Question Papers from 2020-2021 admitted batch.

  1. Introducing New Evaluation System from the year 2020-2021 admitted batch as 60:40 (60 marks- Semester End , 40 marks- Internal).

Discussion:  Subject Expert Prof.D.Surya Chandra Rao said that it is better to follow new evaluation System as the college is not only autonomous and also NAAC A graded.The other experts also supported the same.

            Resolution

            It is unanimously resolved to follow proposed New Evaluation System from the year  

2020-2021 admitted batch as 60:40.The duration of the External Examination is 3 hours and duration for Internal Examination under direct assessment is 2 hours.

 

  1. Deviation of Syllabus from 20% to 40% under Choice Based Credit System (CBCS).

Discussion:  Subject Expert Dr.A.Venkata Ramana asked about the Choice Based Credit System and proposed to implement with deviation of Syllabus.

 

 

Resolution

It is resolved to modify the Syllabus from 20% to 40% and offer the Choice Based Credit System System for Specialization Papers during III Semester Onwards

  1. Development of e-content of Study Material and ICT Method of Teaching.

Discussion:  Director of the MBA Programme Prof.GV Jagapathi Rao said that II year Students encouraged to opt MOOCS Courses like SWAYAM ,NPTEL etc. He opined that MOOCS Courses will enhance the students online education system in addition to the knowledge.

Resolution

It is resolved to prepare e-content material for all the courses including multiple choice questions for the student benefit

  1. Hands on Training with Industry tie up/ Internships.

Discussion:  Director of MBA Programme Prof.GV.Jagapathi Rao proposed internship for II year students in the summer as we have an MOU with Deepak Nexgen, Globe Flex Research India Pvt.Ltd, AP Skill Development Corporation etc.

Resolution

 It is resolved to arrange internships at the end of II Semester. The Students have undergone 4 to 6 weeks for internship on the one of the chosen electives.

  1. Industrial visits to the students.

Discussion:  Director of  MBA Programme  explained that M.B.A students have   to visit 4 to 6  Industrial establishments located within AP during II,III and IV semester period . Each student has to submit a brief report on the Industrial visits

  1. Introduction  of value added  and P.G Diploma courses

Discussion: Director of  MBA  Programme proposed value added programmes such as MSOffice, Tally, SPSS etc. He also proposed to introduce P.G.Diploma Courses.

            Resolution

      It is resolved to introduce the PG Diploma courses and value added  programmes.

 

 

  1. Organizing National/state levels Seminars /Workshops etc..

Discussion: Subject expert Sri Ch.Srinivasa Rao opined that allow, all the participants to  present paper at least one topic with minimum 5 to 7 minutes duration.

Resolution

It is resolved to organize National seminars  or Webinars or workshops at least one for the Academic year 2020-2021.

  1.  Suggest Panel of Examiners /Paper Setters & other Experts.

Discussion: Prof. GV.Jagapathi Rao displayed the list of  Paper Setters and other  Experts

 Resolution

 List of Examiners / Paper Setters prepared by the Department has placed before BOS for   approval and was approved

  1.  Departmental Activities for 2020-2021  Academic Year.

Discussion: Director of MBA Programme said that departmental activities are proposed month wise . University nominee Dr.k.V.Sridhar and subject expert Prof D.Surya Chandra Rao expressed their satisfaction and appreciated that the schedule well planned and accepted

Resolution

It is resolved to follow the departmental activities

  1.  Preparation of Programme Outcomes(PO) and Course Outcomes(COs).

Discussion: Prof. G.V.Jagapathi Rao, Director  MBA Programme, mention that PO and COs are already prepared. PO for programme and COs for the each course has to be reviewed.

Resolution

It is resolved to accept the already prepared POs for Programme and COs for the each course after minor modifications.

 

 

 

  1.  Introducing New medals/incentives/prizes etc. for the meritorious students from alumni,  parents,  philanthropists etc. to be recommended.

Discussion: Director of MBA programme Prof. GV.Jagapathi Rao explained that from this year onwards planning to introduce medals/awards/prizes/incentives for merit students to encourage for career improvement .Subject expert Sri A.V.Ramana opined that it is a good idea to boost up the department strength.

Resolution

It is resolved to approach the old students who are well settled in various fields to announce a medal or cash award to those students who excelled in the M.B.A programme

  1.  Plan for Organizing subject oriented community outreach programmes

Discussion: Director of MBA programme Prof.GV.Jagapathi Rao said that planning to organize the Covid awareness programme and sanitation programmes in the nearby villages is a good idea.

Resolution

It is resolved to organize community outreach programmes effectively with the cooperation of faculty members and students.

 

  

      

   

 

 

 

 

 

 

 

 

 

Annexure-I

MBA Curriculum

 

1. The  MBA is a Full-time Two Year Programme with  Four Semesters.

2.Eligibility for admission into the MBA Programme is a graduation degree with 50%  ofmarks or equivalent CGPA  in  case of OC category and 45% of marks or equivalent CGPA  in  case of  BC and SC categories. Aggregate marks in 3 year degree examinations.

3. The admission process is governed by the AP State Council of Higher Education(APSCHE) through the AP ICET. For the candidates seeking admission under category B, qualifying in the       ICET Exam is not mandatory.

4.The Courses/ Papers in four semesters are divided into Core and Electives.  Each semester contains seven papers. In first two semesters only Core papers are offered. In the third and fourth semesters Elective courses are offered along with the Core Courses/Papers. The Electives are also called Specialization areas. The Dual Specialization system is adopted in which each student has to opttwoelectives.

The Department offers Threeelectives/ specializations

A.   Financial Management

         B.    Marketing Management

    C.   Human Resource Management   

5.      Each paper carries 100 marks out of which 40 marks are internal and 60 marks are external.The pass mark in each paper is 40(Aggregate pass mark in internal and external exams is 40) .

6.      One Internal Theory Examination will be conducted in every paper for 40 Marks. This will be reduced to 20.  In addition, TenMarks are awarded for  Online Exam. 5 Marks are awarded for SEMINAR presentation and 5 Marks are awarded for Attendance. There is no minimum pass mark for internal  Exams.

7.       Students shall put in attendance to the College for not less than 75% of the  total number of working days. Condonation of shortage of attendance may be granted on medical grounds between  60 and 75%

8.      Summer Project Work: Every student has to do a project work during the first year summer i.e. after the completion of second semester in an industrial organization by choosing a relevant topic in one of the chosen electives, for 4 to 6 weeks. The industrial organization can be a manufacturing company or a service organization like banks, insurance companies, transport companies, telecom companies, organized retail stores and so on.,which was established 5years before by that time.

Every student, under the direction of  a faculty guide and industry guide, has to develop a project report on the work done and submit to the Department at the end of 3rdsemester. The  project report will be evaluated for 100 marks in which 25 are internal and 75 are external. The internal marks will be awarded by the Department Committee basing on the PowerPoint presentation of the student on his work. The Department Committee shall consist of all the faculty members.

The External marks will be awarded by the Examiners Committee comprising the Department Head, One Senior Faculty Member and One External Examiner having 10 years of experience preferably Ph.D degree from  an Autonomous College MBA Dept or a Senior Faculty Member from the Parent University  or any other University.

9. Viva Voce: At the end of Fourth Semester Examinations, a Comprehensive Viva Voce        Examination will be conducted  on the project work executed by the student and also on            the overall subject knowledge  of the student for 100 marks.

 The Viva will be conducted by the Examiners Committee as mentioned above.

10.  Computer Lab Practical Exam:Computer lab Practical Examination will be conducted in the Second Semester CAM- “Computer Applications in Management” paper for 20 Marks at the end of Second Semester Examinations.

In the CAM paper External Theory Examination will be conducted for 60 Marks. There won’t beCase Study in the external exam paper. Internal Exams will be conducted for 40 Marks out of which Computer lab practical examination will carry 20 Marks.

The practical exam will be conducted by the‘Examiners Committee’ comprising the MBA HOD ,the concerned Faculty Member and Faculty from Computer Science Dept., of Sir CRR(A) College.

11.  Industrial Visits: As part  of  the curriculum, the MBA Students have to be taken to  4 to 6  Industrial Establishments located within the State of Andhra Pradesh during II ,III and IV Semester period. Every Student has to submit a brief report on the Industrial visits .

12.  Local Business Studies :  As a co-curricular activity, the MBA Students have to conduct a detailed study on local business establishments like Grocery Shops, Cloth Showrooms, Electronic Shops, Micro and Small Firms, Commercial Banks, Road Transports Corporations, Retail Stores, Aqua Firms etc.,

A Group of 10 Students can take up one study and submit  a report in 15-20 pages during the 3rd Semester.

 

Annexure-II

Scheme of Evaluation

13. Blue Print for Internal Examinations

v  DIRECT ASSESSMENT (20M)                                             Time –2 Hrs

a. Test Exam – 40M

(Half of the secured marks will be considered)

•         Short notes 4 out of 6 –4x3                        = 12 Marks

•         Essay Questions  4 either or  choice –4x7  = 28Marks

 

20 Marks

v  INDIRECT ASSESSMENT (10M)                                                 Time -1 Hr

b. Multiple Choice Test (Online) – 20M

      (Half of the secured marks will be considered)

                                                                     = 10Marks

 

·         Co-curricular Activities                          =5 Marks

(Seminars, G.D’s, Business Quiz etc...)

 

·         Class Room Attendance and Performance   =5 Marks

(  (above 90%-5M,80-90%-4M,75-80%-3M,65-70%-2M)

20 Marks

Total

40    40 Marks

14. Blue Print For External Semester - End Examinations

       Max. Marks:60                                                                                   Time: 3 hrs.

 

S.No

Type of question

No. of

Questions  to be given

 

No. of

Questions

to be written

Marks allotted

to each question

Total

marks

1

Section – A

Short Answer

question

 

8

5

3

15

2

Section – B

Essay Question

 

5+5 (either or choice)

5( One from each Unit)

7

35

3

Section-C

Case Study

 

1

1

10

10

TOTAL

 

 

 

60

 

•         Section – A: Short Answer Questions  5 out of  8          5 x 3M  =  15Marks

•         Section – B: Essay Questions 5, either or choice            5 x 7M =  35 Marks

•         Section - C  Case study                                                   1 x 10   = 10 Marks

Total Marks                                                                                   =   60 Marks

 

·         One question compulsory from each unit.

 

 

 

 

Note:   The Question paper will be set by the External Paper Setters of other Autonomous Colleges and the valuation of the answer scripts will be done by the External Faculty at the end of each semester.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Annexure-III

Result and Credit Points

 

Results:

          Grading system is followed in  awarding marks. The performance of the students is evaluated   on  a ten point grading scale with seven letter grades i.e., O, A+, A, B+, B, C, P, and F. A candidate shall be declared to have passed in any paper if he /she secures not less than ‘P’ grade in theory and not less than ‘C’ grade in the Project and Viva Voce.

Letter Grades and Grade Points:

S. No

Range of Marks (%)

Grade

Grade Points

Description

01

90 – 100

       O

10

O (Outstanding)

02

80 – 89.99

A+

9

A+ (Excellent)

03

70 – 79.99

       A

8

A(Very Good)

04

60 – 69.99

B+

7

B+ (Good)

05

55 – 59.99

       B

6

B (Above Average)

06

50 – 54.99

       C

5

  C (Average)

07

40- 49.99

       P

4

P(Pass)

08

0 – 39.99

       F

0

   F (Fail)

 

 

Ab

0

   Absent

Definitions of Key words:

Ø  Credit Point: It is the product of grade point and number of credits for a course.

Ø  Credit: A unit by which the course work is measured. It determines the number of hours of instructions required per week. One credit is equivalent to one hour of teaching. 

Ø  Grade Point: It is a numerical weight allotted to each letter grade on a 10 point scale.

Ø  Letter Grade: It is an index of the performance of students in the said course. Grades are    

denoted by letters O, A+, A, B+, B, C, P and F.

Ø  Semester:  Each semester consists of 12-15 weeks of academic work equivalent to 60 actual teaching days.

Ø  Semester Grade Point Average(SGPA) : It is a measure of performance of work done in a semester. It is the ratio of total credit points secured by a student in a semester and the total course credits taken during that semester.

Ø  Cumulative Grade Point Average(CGPA): It is a measure of overall cumulative performance of a student in all semesters. The CGPA is the ratio of total credit points secured by a students in various courses in all semesters and the sum of the total credits of all courses in all the semesters. It is expressed up to  two decimal places.

Annexure-IV

   

MBA- COURSE STRUCTURE

 

 

 

 

Intrl

 

Extrl

Total

Hrs/

Credits

SEMESTER-I

 

 

 

 

 

 

 

Week

 

1

MBACP

101

Perspectives of Management

 

40

60

100

4

4

2

MBACP

102

Accounting for Management

 

40

60

100

4

4

3

MBACP

103

Business Environment

 

40

60

100

4

4

4

MBACP

104

Managerial Economics

 

40

60

100

4

4

5

MBACP

105

Managerial Communication Skills

 

40

60

100

4

4

6

MBACP

106

OrganisationalBehaviour

 

40

60

100

4

4

7

MBACP

107

Quantitative Techniques for Management

 

40

60

100

4

4

SEMESTER-II

 

 

 

 

 

 

 

 

 

1

MBACP

201

Marketing Management

 

40

60

100

4

4

2

MBACP

202

Financial Management

 

40

60

100

4

4

3

MBACP

203

Human Resource Management

 

40

60

100

4

4

4

MBACP

204

Operations Management

 

40

60

100

4

4

5

MBACP

205

Corporate Legal Framework

 

40

60

100

4

4

6

MBACP

206

Computer Applications in Management

 

40

60

100

4

4

7

MBACP

207

Research Methodology for Management

 

40

60

100

4

4

SEMESTER-III

 

 

 

 

 

 

 

 

 

1

MBACP

301

Entrepreneurship

 

40

60

100

4

4

2

MBACP

302

VUCA management

 

40

60

100

4

4

3

MBACP

303

Operations Research

 

40

60

100

4

4

4

E-I/1

304

Paper-1 from First Elective

 

40

60

100

4

4

5

E-I/2

305

Paper-2 from First Elective

 

40

60

100

4

4

6

E-2/1

304

Paper-1 from Second Elective

 

40

60

100

4

4

7

E-2/2

305

Paper-2 from Second Elective

 

40

60

100

4

4

SEMEST ER -IV

 

 

 

 

 

 

 

 

 

1

MBACP

401

Strategic management

 

40

60

100

4

4

2

E-I/3

402

Paper-3 from First Elective

 

40

60

100

4

4

3

E-I/4

403

Paper-4 from First Elective

 

40

60

100

4

4

4

E-I/5

404

Paper-5 from First Elective

 

40

60

100

4

4

5

E-2/3

402

Paper-3 from Second Elective

 

40

60

100

4

4

6

E-2/4

403

Paper-4 from Second Elective

 

40

60

100

4

4

7

E-2/5

404

Paper-5 from Second  Elective

 

40

60

100

4

4

 

 

 

Project Report

 

 

 

100

 

6

 

 

 

Comprehensive Viva Voce

 

 

 

100

 

4

 

 

 

GRAND  TOTAL

 

 

 

3000

 

 

 

 

 

 

MBA- ELECTIVE PAPERS (DUAL SPECIALISATION)

 

SEMESTER-III

 

GROUP-A

 

FINANCIAL MANAGEMENT

MBAFM

304

Financial Markets & Services

MBAFM

305

Security Analysis & Portfolio Management

GROUP-B

 

MARKETING  MANAGEMENT

MBAMM

304

Consumer Behaviour& Customer

 

 

 

 

Relationship Management

MBAMM

305

Services Marketing

GROUP-C

 

HUMAN RESOURCE MANAGEMENT

MBAHRM

304

Industrial Relations

MBAHRM

305

Compensation & Welfare Management

SEMESTER-IV

 

 

GROUP-A

 

FINANCIAL MANAGEMENT

MBAFM

402

Financial Derivatives

 

MBAFM

403

Behavioral finance

MBAFM

404

International Financial Management

 

GROUP-B

 

MARKETING  MANAGEMENT

MBAMM

402

Sales & Distribution Management

MBAMM

403

Advertising and Brand Management

 

MBAMM

404

Retail Marketing  Management

 

GROUP-C

 

HUMAN RESOURCE MANAGEMENT

MBAHRM

402

Performance Management & Counseling

MBAHRM

403

Strategic Human Resources Management

MBAHRM

404

International  Human Resources Management

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COURSE STRUCTURE

 

SEMESTER -I

Semester - I

Paper Title

Paper Code

Total Marks

Internal Marks

ExternalMarks

Teaching Hours

Credits

Paper-I

 Perspectives of  Management

MBACP101

100

40

60

4

4

Paper-II

 Accounting for Management

MBACP102

100

40

60

4

4

Paper-III

Business Environment

MBACP103

100

40

60

4

4

Paper-IV

Managerial Economics

MBACP104

100

40

60

4

4

Paper-V

Managerial Communication Skills

MBACP105

100

40

60

4

4

Paper-VI

Organizational Behaviour

MBACP106

100

40

60

4

4

Paper-VII

Quantitative techniques for Management

MBACP107

100

40

60

4

4

Total

700

280

420

28

28

 

 

 

 

 

 

SEMESTER -II

Semester - I

Paper Title

Paper Code

Total Marks

Internal Marks

ExternalMarks

Teaching Hours

Credits

Paper-I

 Marketing Management

MBACP201

100

40

60

4

4

Paper-II

 Financial  Management

MBACP202

100

40

60

4

4

Paper-III

Human Resource Management

MBACP203

100

40

60

4

4

Paper-IV

Operations Management

MBACP204

100

40

60

4

4

Paper-V

Corporate Legal Framework

MBACP205

100

40

60

4

4

Paper-VI

Computer Applications in Management

MBACP206

100

40

60

4

4

Paper-VII

Research Methodology for Management

MBACP207

100

40

60

4

4

Total

700

280

420

28

28

 

 

 

 

 

 

 

 

 

Annexure-V

 

MBA, Syllabus and Model Papers

(With effect from 2020 – 2021)

 

MBA   SEMESTER I

CP 101: PERSPECTIVES OF MANAGEMENT

 

Work Load: 60 Hrs. per Semester                               4/Hrs. per Week

Course Objectives:

  1. To familiarize the students with the theory and practice of management.
  2. To gain an understanding of principles and functions of management
  3. To gain insights into history and development of management thought
  4. To analyse the managerial issues and problems arising in an organization
  5. To make use of multiple approaches in management for solving managerial issues and problems.

 

Unit I:

Management –Nature & Significance of Management,  Evolution of Management Thought –Scientific Management, Administrative Management, Human Relations approach (Hawthorne’s Experiments), Systems Approach, Contingency Approach; Functions of Management; American Vs Japanese Mgt. Styles; Social Responsibility of Management.                                  (14 Hours)

 

Unit II:

Planning – Nature, Purpose and Importance of Planning-Process of Planning: Planning Premises and Forecasting; Types of Plans- Decision Making-Concept; Types of Decisions, Steps in Decision Making; Management by Objectives (MBO) - Concept & Process.     (12 Hours)

 

Unit III:

Organising – Formal and informal Organization –Departmentation- Product, Functional, Matrix and other bases of departmentation; Delegation, Decentralization; Span of Control; Line & Staff Relations- Concept, Reasons for conflict.                                                               (12 Hours)

 

Unit – IV:

Staffing & Directing: Factors in selecting lower, middle & upper level managers, Leadership Theories and Managerial Grid; –Motivation Theories: Maslow’s Theory and Herzberg’s Theory.                                                                                                                                                 (12 Hours)

Unit- V:

Controlling:-Concept & Objectives; Controlling Process; Barriers to successful controlling; Techniques of Control-PERT/CPM-Total Quality Management (TQM).                 (10 Hours)

 

 

(Case Study is compulsory in all Units)

 

Suggested Books:

1.        Louis A Allen, Management & Organisation, McGrawHill,New York

2.        A.Pardhasardhy & R.Satya Raju: Management Text and Cases, Prentice Hall of India.

3.        AS Lather, M Handa, Cases in Management, Wsdom, Delhi

4.        Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill,ND

5.        JS Chandan, Management: Theory & Practice, Vikas, New Delhi

6.        RW Griffin, Management: Principles and Applications, Cengage,New Delhi

7.        Prem Vrat,KK Ahuja & PK Jain, Management Cases, Vikas, New Delhi

8.        Laura P Hartman, A Chatterjee, Perspectives in Business Ethics, TMH, ND

9.        Earnest Dale, Great Organisers, McGraw Hill

10.      Peter F Drucker, The Practice of Management, McGraw Hill

 

Course Outcomes: 

After completing the course, will be able to:

1.      Identify the concepts and elements of management and understand the principles of management.

2.      Identify the steps in the process in planning and decision making in management.

3.      Identify the formal and informal organizations to influence the management and importance of organization structures.

4.      Understand the concept of leadership and motivation.

5.      Identify the important steps in controlling and understand the techniques of

control in organization.

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while preparing     Question Paper.      

                                         I SEMESTER: BLUE PRINT OF

CP 101: PERSPECTIVES OF MANAGEMENT

 

QUESTION PAPER

 

Units

 

3 Marks Questions

 

7 Marks Questions

 

Case Study (10 Marks)

Unit-1

2

2

 

 

 

Case Study from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

 

MBACP 101: PERSPECTIVES OF MANAGEMENT

 

Time : Three hours                    Model Question Paper                                  Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15 Marks

1)           

a. Functions of Management

b. Hawthrone’s Experiments

c. Management by Objectives (MBO)

d. Steps in Decision Making

e. Formal Vs. Informal Organisation

f. Span of Control

g. Managerial Grid

h. Total Quality Management

SECTION – B

      Answer All questions not exceeding four pages each                                             5x7=35 Marks

2)       a. Define the term ‘Management’. Explain the various principles of management

                              (OR)

b. Discuss briefly the Social Responsibility of Management

3). a. Discuss the nature and significance of planning in an organization. What are the various premises    of planning.

                              (OR)

b. What is business forecasting? Discuss the various techniques of forecasting.

 

4).a. What is Departmentation? Explain the bases of departmentation.

                              (OR)

b. What is delegation of authority? Describe the process of delegation of authority.

 

5).a. What is meant by leadership? Briefly explain Theories of Leadership.

                               (OR)

b. Critically examine Maslow’s Need Hierarchy theory of motivation and explain its relevance to motivate employees.

 

 

 6).a. Define Control. What are the objectives and techniques of the process of control.

                                (OR)

      b. What is TQM? Explain the process of Total Quality Management.

 

                                                                    SECTION – C

                                              Case Study (Compulsory)                                                                                                         

                                                                                                                                              1X10=10

                                                                                   

7) The Plant-in-charge, Mr. Vamsi is a production Engineer finds that one of his subordinates Mr. Prashanth tends to take Mr. Vamsi’s criticism of his indifferent work as indicating a personal animosity.

Mr. Vamsi understands that Mr. Prashanth believes that Mr. Vamsi is trying to make things difficult and unpleasant for him so that he may resign. Mr. Vamsi finds that more recently Mr. Prashanth has tended to avoid him completely.

If we see the problem with the help of Johari Window model, we will find that Mr. Vamsi is qually responsible for this situation as he must have contributed to the development of it either by his inactions or improper actions in the past.  Now, if Me. Vasmsi has to counsel Mr. Prashanth to overcome this problem, how should he go about it?

The situation is such that Mr. Prashanth has become emotionally involved and has developed considerable hateful and suspicious attitude towards his superior, Mr. Vamsi.  The latter is obviously unhappy about the situation.  A thick communication barrier has developd between the two.  They do not see eye to eye.  There is a total stoppage of inter-personal relationship.  As a result, the work suffers.  The onus of correcting this situation is on the superior, Mr. Vasmi.

Suggest a counselling frame work that has to be followed by Mr. Vamsi. 


 SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP102:  ACCOUNTING FOR MANAGEMENT

Work Load : 60 Hrs Per Semester         4/HrsPerWeek

Course Objectives:

CO1: to develop an insight of postulates, principles and techniques of accounting and

          utilization of financial and accounting information for planning, and decision-making

CO2: to develop an insight of postulates, principles and techniques of accounting and   

          utilization of financial and accounting information for planning, and decision-making.

CO3: to describe how inventories are reported on balance sheets and income statements

CO4: to understand how to prepare trading and profit and loss account and balance sheet.

CO5: to assist to take right decisions in right time.

 

Unit-I : Management Accounting: Characteristics of Management Accounting- Objectives of Management Accounting-Functions of Management Accounting-Scope of Management Accounting. – Financial Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account in Modern Organization.                                                                 12 Hrs

 

Unit – II: Financial Accounting System: Functions of Financial Accounting-Limitations of  Financial Accounting-Types of Accounts- Accounting Rules-  Journalize the entries-Ledger preparation-Trial Balance preparation-Accounting Concepts and Conventions – Contents of Profit and Loss Account – Balance Sheet (Theory only)                                        12 Hrs

 

Unit- III: Cost Accounting: Objectives of Cost Accounting-Functions of Cost Accounting-Fixed Cost-Variable Cost-Semi-variable Cost- Cost Classifications- Methods of Costing- Types or Techniques of Costing Elements of Cost – Cost Sheet Preparation ––Cost – Volume – Profit Analysis – Breakeven Analysis – Contribution Approach – Profit Planning. 12 Hrs

 

Unit-IV: Cost Concepts for Decision making – Decision Making Process – Decision Situations Sales Volume Decisions – Pricing and Special Order Pricing – Make / Buy Decisions.                                                                                                                   12 Hrs

 

Unit- V: Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets – Construction of Cash Budget- Flexible Budget – Master Budget – Management Control and Budgeting .                                                                        12 Hrs

 

 

(Case Study is compulsory in all Units)

 

Suggested Books:

1. I. M. Pandey : Management Accounting Vikas Publishing House.ND

2. Needles, Financial Accounting, Cengage, New Delhi

3. Jawaharlal, Accounting for Management, Himalaya, Mumbai

4. Hilton,Ramesh & Jayadev, Managerial Accounting, TMH, New Delhi

5. B.Banerjee, Financial Policy & Management Accounting,PHI, New Delhi

6. P Periasamy, A Text Book of Cost & Management Accounting, Himalaya, Mumbai

7. Horngren, C.T., Introduction of Management Accounting,, Prentice Hall of India.

8. Khan and Jain, Management Accounting, Tata Mc Graw Hill , Delhi.

9. Blocher, Chen, Cokins and Lin, Cost Management, A Strategic Emphasis, TMH, ND

10. Porwal, LS, Accounting Theory, TMH, New Delhi

 

 

 

After completing the course, will be able to:

·       Work as accountant in organizations.

·       Learn software’s like SAP, Oracle finance

·                      Work as advisor in organizations

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while setting Question Paper.

I SEMESTER: BLUE PRINT OF QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study: Problem  from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

I SEMESTER: BLUE PRINT OF QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Theory

Problems

Theory

Problems

Problem

Unit-1

2

0

2

0

 

 

Case Study from any  Unit

Unit-2

2

0

1

1

Unit-3

2

0

1

1

Unit-4

1

0

1

1

Unit-5

1

0

1

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SIR C R  REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBA CP 102: Accounting for Management

 

Time : Three hours                    Model Question Paper                            Max. Marks: 60

v  Section A consists of Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15M

3)       

a.       What is the scope of Management Accounting?

b.      What are the accounting principles?

c.       What is the concept of Opportunity cost

d.      Explain the Break-even-chart

e.       Define Flexible budget

f.       Objectives of financial statements

g.      Highlight the Accounting cycle

h.      Define ledger.

SECTION – B

 

 Answer All questions not exceeding four pages each                                             5x7=35M

2.        (a)  What do you understand by ‘Management Accounting’? How does it differ from Cost   Accounting?

OR

 (b). Highlight the role and challenges of management accountant in modern organizations.

 

3). (a). What are an accounting concepts and conventions? Explain them clearly.

(OR)

 (b). Journalise the following transactions in the books of Hari.

1-4-2019 Hari started the business with cash                         Rs.60,000

2-4-2019 Purchased furniture for cash                                   Rs.10,000

15-4-2019 Sold goods for cash                                               Rs.99,000

30-4-2019 Paid salaries to Gopal                                            Rs.5,000

4).a. What are the objectives and functions of Cost Accounting?

                              (OR)

b. The sales and turnover and profit during two periods were as follows:

 

Sales (Rs)

Total Cost (Rs)

Period 1

20,00,000

18,00,000

Period 2

30,00,000

26,00,000

 

Calculate:

(i)                 P/V Ratio

(ii)               Fixed Cost

(iii)             The sales required to earn a profit of Rs.5 lakhs

(iv)             The profit when sales are Rs.10,00,000.

 

5).a. What are the steps involved in a decision-making?

                               (OR)

b. The cost details of product ‘R’ are given below:

                                                                  Rs.

      Material                       : 30.00 per unit

      Labour                         : 14.00 per unit

      Overheads                   : 6.00 per unit

                                          --------

          Total variable costs 50.00 per unit

      Fixed cost                   20.00 per unit

                                            --------                       

          Total cost                70.00 per unit

                  Profit                           10.00 per unit

                                            --------                                   

          Selling Price                  80.00 per unit

                                           ----------          

      Currently the company is producing 200 units per day. You are required to advise to management on the following aspects:

(i)                 Make or buy the product.  If it is available in the market for Rs.66 per unit with assurance of continuous supply.

(ii)               Make or buy the product.  If it is available in the market for Rs.72 per unit with assurance of continuous supply.

 

6) a. Define a budget and explain the types of Budgets.

(OR)

 

 

 

 

    b. Prepare a production budget for the months ended March 31, 2018 for a factory producing four products, on the basis of the following information:

Type of product

Estimated Stock on 1st Jan 20185

(UNITS)

Estimated Sales  during Jan-March

(UNITS)

Desired Closing Stock on 31st March 2018 (UNITS)

A

2,000

10,000

3,000

B

3,000

15,000

5,000

C

4,000

13,000

3,000

D

3,000

12,000

2,000

SECTION – C

 Case Study (Compulsory)                                                                            1X10=10M

7) From the following particulars calculate (1) Prime cost (2) Factory cost (3) Cost of production., and (4) Cost of sales:

Particulars

Amount (Rs)

Particulars

Amount (Rs)

Direct Material

33,000

Factory Stationery

750

Direct wages

35,000

Water supply (factory)

1,300

Direct Expenses

3,000

Factory insurance

1,100

Factory rent and rates

7,500

Office insurance

500

Indirect Wages (Factory)

10,500

Legal expenses (office)

400

Factory lighting

2,050

Rent of warehouse

300

Factory heating

1,500

Depreciation on plant & Machinery

2,000

Power (factory)

4,400

Depreciation on office buildings

1,000

Office Stationery

900

Depreciationn on van

200

Director’s remuneration (Factory)

2,000

Bad debts

100

Director’s remuneration (Office)

4,000

Advertising

300

Factory cleaning

1,000

Salaries of salesmen

1,500

Sundry office expenses

200

Upkeeping of delivery van

700

Bank charges

100

Loose tools written off

600

Commission on sales

1,500

Output tonnes (Sales @Rs.4 per unit)

5,000

Rent and rates (office)

500

 

 

                                       SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBA CP 103: BUSINESS ENVIRONMENT

Work Load: 60 Hrs per Semester         4/Hrs PerWeek

Course Objectives:

a. To familiarize the students with the business environment conditions prevailing in India and   international and understand its implications to business.

b. To understand about the structure of Indian economy related to business environment.

c. To gain knowledge about business ethics and emerging trends in business environment.

d. To emphasis with international trading concepts and world financial environment.

e. To acquire in-depth knowledge about International business environment.

  

Unit-I : Business Environment: Components and Significance – Internal and External Factors Influencing Business Environment – Dimensions of International Business Environment –     Challenges.                                                                                                                     (12 hrs)

                                                                                                                

Unit-II: Structure of Indian Economy ; Economic systems- Economic planning with special reference to last two plans, NITI Aayog and its Role-- public, private joint and cooperative sectors - 1991 Industrial Policy of the Government –New Economic policy and contemporary issues.                                                                                                                               (12hrs)

                                                                                                                                                                                                                      

Unit-III Indian Companies---Competitiveness, Changes and Challenges, Sustainable Development, Social Responsibilities, Ethics in Business- Competition Act 2002 - Emerging Trends in Indian Business Environment.                                                                        (12hrs)

Unit – IV: International Trade Theories--Balance of Payments – Concepts, Disequilibrium in BOP: Methods of Correction - Multinational corporations -Trade Barriers and Trade Strategy - World Financial Environment: Foreign Exchange Market Mechanism, Exchange Rate Determination, and Euro Currency.                                                                               ( 12hrs)                                                                                                                                                                                                                                                                                         

Unit – V: International business environment: Globalisation- International Economic Integration- Country Evaluation and Selection-Foreign Market Entry Methods- WTO Origin, Objectives, Organization Structure and Functioning – WTO and India.                                           (12hrs)                                         

                                             (Case Study is compulsory in all Units)

 

 Suggested Books:

 1. Francis cherunilam, Business Environment, Himalaya publishing house.

 2. Suresh Bedi: Business Environment, Excel, New Delhi.

 3.  K.V.Sivayya and VBM Das: Indian Industrial Economy, Sultan Chand Publishers, Delhi.

 4. Gaurav Datt, Ashwani mahajan, Datt&sundharam Indian economy, s.chand publishing, New Delhi..

 5. Ghosh PK., Business Environment, Sultan Chand & Sons, New Delhi

 6.. Sundaram & Black, International Business Environment – The Text and Cases, Prentice Hall  of India.

7. Daniel John D and Redebough, Lee. H., International Business, Addision Wesley India

 8. Saleem, Business Environment, Pearson, New Delhi.

9. Bhalla, V.K., & S. Sivaramu, International Business Environment and Business, Annual Publications

10. P.Subba Rao, international business, Himalaya publishing house.

 

 

Course Outcomes: on completion of this course learners will be able to 

a. familiarize with the nature of business environment and its components.

b .understand and  develop concepts related to structure of Indian economy in business environment perspective..  

c. understand the business ethics and emerging trends in business world today.

d. know international trading concepts applications and world financial environment. 

e. Develop and generate interest in area of international business.

 

 

 

 

 

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

I SEMESTER: BLUE PRINT OF QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

          


          SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBA CP 103: Business Environment

 

Time : Three hours                    Model Question Paper                                  Max. Marks: 60

v  Section A consists of Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15M

4)       

a. Significance of business environment 

b. Challenges of international business

c. Capitalism

d. industrial policy 1991.

e. Sustainable development

f. Ethics in business

g. Multinational corporations

h. Globalisation

SECTION – B

      Answer All questions not exceeding four pages each                                             5x7=35M

2).a. Explain the internal and external factors influencing business environment

                              (OR)

       b.   Discuss the dimensions of international business environment

3)  a. Discuss mixed economic system in detail.

 

                              (OR)

b. Discuss about NITI Aayog and its role in development of economy.  

 

4)  a. Discuss about the classification of Indian companies, competitiveness, and challenges.

                              (OR)

b .Critically evaluate the competition act 2002.

5)  a .write about international trade theories

                               (OR)

b. Discuss about the balance of payments and methods of correction.

 

 

 

6)  a. Discuss about the methods of foreign market entry.

                       (OR)

    b. Describe WTO structure and functions in detail.

 

 

SECTION – C

    Case Study (Compulsory)                                                                                     1X10=10M

7) Symbiosis software Development Company started its operations in year 2006 with employee strength of 200 in Hyderabad. The company has grown leaps and bounds and recruited nearly 2000 employees throughout India retaining Hyderabad as its head office. In recent past it is contemplating to shift its head office to some other city where it would not have any problem to continue its activities without any disturbance.

Very recently Carl James, company’s country head has given clue to its employees to get ready to relocate and wished them all the best. This clue made many employees to think of new jobs and those who owned houses by bank loans have applied for companies in similar areas of software development.

a)      What are the probable reasons for this situation?

b)      Analyse the environmental factors that are influencing.

c)      If you were the CEO what you would have done in relocating the head office.

d)     Do you agree with the country head?

SIR C R  REDDY (A) COLLEGE

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 104: MANAGERIAL ECONOMICS

       Work Load : 60 Hrs Per Semester                                      4/Hrs Per Week                                                                

Course Objectives:

a. To understand the nature and scope of Managerial Economics

b. To understand various kinds of elasticity of demand

c. To understand various aspects of production functions.

d. To identify reasons for the emergence of economies of scale  and scope

e. To understand various Economic Optimization techniques

 

Unit I: – Introduction: Nature and Scope of Managerial Economics; Economic goals of a business firm; Objectives of the Firm; Functions & responsibilities of a Managerial Economist; Economic & non economic activity. (12 Hours)

 

Unit II: Demand Analysis : Demand-Meaning, Determinations Of Demand, Demand Function; Law of Demand; Elasticity of Demand –Price, Income, Cross and Promotional or Advertising Elasticity of demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting Methods for Existing and New Products, Criteria for Good Forecasting Method. (12 Hours)

 

Unit III:  Production Analysis: Factors of production; Production Function; Laws of production; Law of Variable Proportions, Isoquant and Isocost Curves, Least Cost Combination, and Returns to Scale; Economies of Large Scale.  (12 Hours)

 

Unit – IV Market Analysis: Price and Output Determination under Perfect Competition, monopoly, monopolistic competition, oligopoly. (12 Hours)

 

Unit- V: Introduction to Economic Optimization techniques- constrained and unconstrained techniques, National Income concepts, problems & measurement of National Income; inflation – types and causes of inflation –  Phases of business cycles.  (12 Hours)

 

(Case Study is compulsory)

 

 

Suggested Books:

1.      Dean,Joel: Managerial Economics, PHI., New Delhi

2.      DN Dwidvedi, Managerial Economics, Vikas, New Delhi

3.      Trivedi M.L: Managerial Economics, Theory and Applications, TMH,ND

4.      Mark Hirschey, Managerial Economics: An Integrative Approach, Cengage, New Delhi

5.      Mehta, P.L: Managerial Economics, Text and Csaes, S.Chand & Co

6.      Mittal A., . Managerial Economics, Text and Csaes, Wisdom, Delhi

7.      Mithani, D.M: Managerial Economics, Theory and Applications, Himalaya Publishing.

8.      Attmanad; Managerial Economics, Excel publications.

9.      G.S.Gupa, Macro Economics: , Theory and Applications, Tata McGraw Hill.

10.  Dwivedi, D.N. Macro Economics: Theory and Applications, Tata McGraw Hill

11.  Simulations (Subject links,Websites)

 

 

Course Outcomes: 

a. Understand about the economic principles nature and scope.

b. Identifying the different kinds of forecasting methods.

c. Analyze the different types of production functions.

d. Understanding the ISO quant and ISO cost curves.

e. Examine the different production production functions.

 

 

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

I SEMESTER:BLUE PRINT OF QUESTION PAPER

Subject: MANAGERIAL ECONOMICS

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study/Problem from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

       SIR C R  REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP 104: MANAGERIAL ECONOMICS

 

Time : Three hours                    Model Question Paper                                  Max. Marks :60

v  Section A consists of  Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of  FIVE questions . Each question consists of either or choice and the candidate has to answer either a or b  from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15M

5)       

a.       Define Economic activity

b.      Law of Demand

c.       Economies of large scale

d.      Monopoly

e.       Inflation

f.       Functions of  Economist

g.      Demand

h.      Returns to scale

 

SECTION – B

      AnswerAll questions not exceeding four pages each                                             5x7=35M

2). (a)  “ Managerial Economics is the displine which deals with the application of

         economic theory of business management”. Explain

OR

        (b). Discuss the main objectives of the firm in a modern economy.

 

3). (a). Distinguish between price elasticity and income elasticity of demand.

(OR)

               (b). Explain the quantitative and qualitative techniques and demand forecasting

                      methods.

 

 

4). (a). Define a production function explain and illustrate isoquants and isocost curves.

(OR)

               (b). Explain the difference between short run and long run production function cite

                     one example of this difference in a business firm.

 

 

5).  (a). Explain the nature of profit analysis distinguish between profit earning and

                      profiteering.

               (b). Bring out the basic characteristics of perfect competition.

                                         

 

6).   (a) Explain the concept of economic optimization and problems involved in the

                     measurement economic optimization.

(OR)

               (b) Explain the Phases of Business Cycles with suitable examples.

 

 

SECTION – C

                                                      Case Study (Compulsory)                                        1X10=10M

    7)                   An umbrella manufacturer makes an average profit of Rs.2.50 per piece in selling at price of Rs.14.30 by producing and selling 60,000 pieces or 60 percent of potential capacity. This cost of sales is

Direct Material             Rs. 3.50

Direct Wages               Rs. 1.25

Works overheads         Rs. 6.25 (50% fixed)

Sales overheads                       Rs. 0.80 (25% variable)

During the current year. He intends to produce same number but anticipates that hi fix charges will go up by 10%, while rates of direct labour and direct material increase by 8% and 6% respectively. But he has no option of increasing the selling price. Under the situation, he obtained an offer from a further 20% of total capacity. What minimum price will you recommend for the office to ensure manufacturer  and overall profit Rs.1,673  Lakhs  give reason for your recommendation.

 

 

 

 

SIR C R REDDY COLLEGE PG COURSES ELURU

(AIDED & AUTONOMOIS)

Affiliated to AdikaviNannaya University

(MBA) DEGREE EXAMINATION

(With effect from 2020-21)

 

MBA   SEMESTER I

105: MANAGERIAL COMMUNICATION SKILLS

Work Load: 60 Hrs. per Semester                               4/Hrs. per Week

Course Objectives:

1.      To equip the students with the necessary techniques and skills of communication to inform others, inspire them enlist their activity and willing cooperation in the performance of their jobs.

2.      To introduce the students to some of the practices in managerial communication that are currently in use.

3.      To enable the students to become aware of their communication skills and sensitize them to the current needs of the industry.

4.      To help them acquire necessary communication skills to carryout day-to-day managerial operations.

5.      To equip the students with the adequate knowledge to negotiate and persuade various parties involved in everyday business. 

 

Unit – 1:Role of Communication in Business: Objectives of Communication – Characteristics of Good Communication – The Process of Human Communication – Silence – Developing Listening Skills – Feedback – Non-verbal Communication skills – Understanding Cultural Effects of Communication – Presentation Skills; Role of Technology in Communication Process.         (12 Hours)

Unit – 2:Communication at Workplace: Communication networks, Formal Communication networks – Downward Communication, Upward Communication – Horizontal Communication – Informal Communication networks based on Friendships – Johari Window and Transactional Analysis.                                                                                                                     (12 Hours)

Unit – 3:Managing Motivation to Influence Interpersonal Communication: Inter-personal Perception – Role of Emotion in Inter-personal Communication – Communication Styles – Barriers of Communication – Gateways to Effective Interpersonal Communication   (12 Hours)

Unit – 4:Business writing Skills: Significance of Business Correspondence, Essentials of Effective Business Correspondence, Business Letter and Forms, Oral Presentations – Meetings, Telephone Communication – Use of Technology in Business Communication, E-mail Messages.

                                                                                                                                    (12 Hours)

Unit – 5:Employment Communication: Resume Writing Skills: Interview - Principles of interview – Types of interviews – Types of interviewing questions-Report Writing – Meaning and Significance; Structure of Reports.                                                              (12 Hours)                                                                                                     

(Case Study is Compulsory in all Units)

 

Suggested Books:

1.      K.Bhardwaj, Professional Communication, IK Int Pub House, New Delhi

2.      Krizan, Merrier, Logan and Williams, Effective Business Communications, Cengege, NewDlhi

3.      HC Gupta, SG Telang, Business Communication, Wisdom, Delhi

4.      Penrose, Business Communication for managers, Cengage, New Delhi

5.      McGrath, Basic Managerial Skills for All 5th ed., Prentice Hall of India.

6.      UrmilaRai&S.M.Rai, Business Communication Oxford University Press.

7.      Lesikar I Flately, Basic Business Communication, Tata McGraw Hill.

8.      Raymond, V.L., Marie, E.F. Basic Business Communication, Tata McGraw Hill Publishing Company Ltd.

9.      Dr.C.S.G. Krishnamacharyulu and Dr.LalithRamakrishnan, Business Communication, Himalaya Publications

10.  M.S. Ramesh and C.C. Pattanshetti, Business Communication, R.Chand and Company, New Delhi.

Course Outcomes: 

1.      Understand communication skills and sensitize them to their potential to become successful managers.

2.      Explain various types of communication in Business organization.

3.      Learn necessary skills to handle day-to-day managerial responsibilities.

4.      Identify differences in preparing various letters and reports.

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while preparing     Question Paper.

I SEMESTER: BLUE PRINT OF

105: MANAGERIAL COMMUNICATION SKILLS

 QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Studyfrom any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

 

 

 

 

 

 

SirC R REDDY COLLEGE PG COURSES ELURU (AIDED & AUTONOMOIS)

                                          Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

CP 105: MANAGERIAL COMMUNICATION SKILLS

 

Time: Three hours                    Model Question Paper                                  Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                5x3=15Marks

 

1)   a. Characteristics of Good Communication

b. Non-verbal Communication

c. Upward Vs. Downward Communication

d. Horizontal Communication

e. Communication Styles

f. Interpersonal Communication

g. Oral Presentation

h.Report Writing

SECTION – B

      Answer All questions not exceeding four pages each                                         5x7=35Marks

2).a. What is communication? Explain the role of communication in business

                              (OR)

b. What do you mean be listening? Explain how one can develop listening skills?

3).a. Discuss briefly about various models of Interpersonal Communication.

                              (OR)

b. Distinguish between formal communication and informal communication.

 

4).a. Outline the various barriers of communication.  Briefly explain how to overcome them.

                              (OR)

b. Explain the Gateways to Effective Interpersonal Communication

5).a. Explain the significance of business correspondence

                               (OR)

b. Explain the significance of business correspondence.

 

 

 

 

 

 

 6).a. What is the significance of report writing? Briefly describe structure of report for effective communication.

                                (OR)

      b. Explain the principles and types of interview.

 

                                                                   

 

SECTION – C

                                              Case Study (Compulsory)                                                                                                         

                                                                                                                                              1X10=10Marks

7)Binny John, the new ‘Human Resource Manager’ for Access Utilities, was just getting settled in his office.  He had recently moved from another firm to take over his new job.  Binny John had been selected over several in-house candidates and many other applicats because of his record for getting things done.  He had a good reputation for working with people to get the job accomplished. 

Just then there was a phone call.  The person at the other end of the line said ”Mr. John, could  I get an appointment to meet you.” Certainly” said Binny.  “When do you want to meet me?. How about today after working hours? It might be had if certain people saw me speaking to anyone in management”, other person said. 

Binny was a little puzzled, but he set up an appointment for 5.30 pm, when nearly everyone would have gone.  At the designated time, here was a knock on his door.  It was Ciril Mathew, a senior maintenance worker who had been with the firm for more than ten years. 

After the initial welcome, Ciril Mathew began talking, “Mr.John, several of the workers asked me to talk to you.  The grapevine has it that you are a fair person.  The company says it has an open-door policy.  We are afraid to use it.  Roy Edmond, one of the best maintenance men in our section, tried it several months ago.  They harassed him so much that he quit recently.  We just don’t know what to do to get any problem settled.  There has been talk of organising a union.  We really don’t want that, but something has to be done.

Binny thanked Mathew for his honesty and promised not to reveal the conversation.  In the following weeks, Binny was able to verify that the situation was just as Mathew had described that.  There was considerable mistrust between the managers and workers.

Questions:

(a)    What types of communication breakdowns had occurred in the company?

(b)   Discuss the impact of the grapevine on the resolution of this problem.

 

SIR C R  REDDY (A) COLLEGE

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 106: ORGANISATIONAL BEHAVIOUR

       Work Load : 60 Hrs Per Semester                                       4/Hrs Per Week                                                                 

Course Objectives:

a. The objective of this course is to make the students learn about the organizational behavior

b. To understand Motivation theories & their importance

c. To study about the Effects of conflicts on the productivity of organization

d. To know about Requirements of change and why people resist change

e. To understand the Importance of stress management in the organization

 

Unit I: – Meaning and scope of OB- Challenges and opportunities – Foundations of Individual behavior - attitude, job satisfaction, personality, perception and emotions.  (12 Hours)

 

Unit II: Motivation - Meaning - Scientific, Modern & Reinforcement Theories – Group      Dynamics – Leaderships styles – Autocratic, Democratic, Benevolent : etc. (12 Hours)

 

Unit III Organizational conflict - causes and consequences – Functional & Disfunctional aspects - conflict and Negotiation – Strategies for conflict resolution.   (12 Hours)

 

Unit – IV: Organisational change -  change process -  resistance to change – Implementation of Change -  Organisational Development – Phases & interventions of  O.D (12 Hours)

 

Unit- V: Organisational Culture - Definitions & Characteristics -  Creating & sustaining Culture - Managing Stress- Techniques – Stress free environment (12 Hours)

 

(Case Study is compulsory)

Suggested Books:

 

1.            Udai Pareek, Organizational Behaviour, Oxford University Press.

2.            Sarma V S Veluri (2009), Organisational Behaviour- An Interactive Learning Approach

( Text and Cases ) , Mumbai, Jaico Publishing House

3.            Karam Pal, Management Process and Organisational Behavioujr, IK Int Pub Hourse,ND

4.            Robbins P Stephen, Judge A Timothy , Sanghi Seema (2009) , Organizational Behaviour, 13th  Edition, New Delhi, Pearson Education.

5.            Moorhead & Griffin, Introduction to Organizational Behaviour, Cengage, New Delhi

6.            Arun Kumar and Meenakshi, Orgnisational Behaviour, Vikas, ND

7.            Jai , B.P.Sinha, “Culture and Organisational Behaviour” , Sage Publications.

8.            Fred Luthans, Organisational Behaviour, McGraw Hill, New Delhi

9.            RK.Suri, Organizational Behaviour, Wisdom Publication

10.        Aswathappa K, Organisational Behaviour, Himalaya, Mumbai

11.        Seijts , “Cases in Organisational Behaviour”, SAGE.

12.        Neeraj Kumar, Organisational Behaviour, Prentice Hall

 

 

 

 

Course Outcomes: 

a.        OB covers Intra  -Individual behavior intra-personal behavior of the organization.

b.      Several approaches of motivation importance of satisfying needs of  individual.

c.       Understand the causes of inter-personal conflicts and evaluate them through transactional analysis.

d.      Analyse the impact of  organizational change.

e.       Understand the meaning and features of organizational cultural know – how the      organizational culture is created and how to manage stress.

 

 

 

 

 

 

I Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

 

I SEMESTER:BLUE PRINT OF QUESTION PAPER

 

Subject: ORGANISATIONAL BEHAVIOUR

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

 

 

 

 

 

 

 

 

 

 

 

     SIR C R  REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP 106: ORGANISATIONAL BEHAVIOUR

 

Time : Three hours                    Model Question Paper                               Max. Marks :60

v  Section A consists of  Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of  FIVE questions . Each question consists of either or choice and the candidate has to answer either a or b  from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                              5x3=15M

1)       

a.       Scope of Organization Behaviour

b.      Objectives of Motivation

c.       Consequences of conflict

d.      Why organizational change is essential aspect

e.       Characteristics of  Organizational Culture

f.       Distinguish between Attitude and Perception

g.      Traits of Democratic leader

h.      Functional aspects.

 

SECTION – B

      AnswerAll questions not exceeding four pages each                                             5x7=35M

 

2).a. Define Organizational Behaviour. What are the challenges & opportunities of OB in the present scenario?

(OR)

  b. Explain the Foundations of Individual Behaviour

 

3).a. Discuss various Motivational Theories

(OR)

     b. Explain Leadership and it’s styles

 

 

4).a.  What are causes and consequences of Organizational Conflicts?

(OR)

     b.  Explain the strategies for conflict resolution

 

 

5).a. What is meant by Organisational Development? Explain about phases of O.D

(OR)

b.  Write about various approaches to Organizational Change and explain about the stages         involved in Change process

 

 

6).a What is Organizational Culture and write about sustaining the culture

(OR)

    b. What is meant by Stress? Explain about Management of Stress

 

 

 

SECTION – C

                                                      Case Study (Compulsory)                                        1X10=10M

    7)    Saagar Travels is a large Travel Agency with an employee population of 140 having branches in 5 metropolitan cities: Delhi, Mumbai, Kolkata, Chennai and Hyderabad. Each branch has separate counters for rail and air reservations. The Agency is known for it’s excellent service. Over the years, it has built up good reputation and has carved out a niche for itself in travel business. In recent years, the head office in Delhi is finding it increasingly difficult to monitor the information especially on air tickets received from other centers through manual operations. To avoid delay and inconvenience to customers and to improve accounting operations, the Agency is seriously thinking of introducing computers on a gradual basis. Now this move is resisted by employees working in various centers, fearing retrenchment. In spite of repeated requests from Management, they are planning to go on strike.

 

 

Questions

1 How to resolve the impasse?

2 Discuss the reasons for employee resistance to change in the light of the information provided  above.

3 Outline an appropriate change strategy that satisfies the expectations of both Management and Workers.

                                                                                                      

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SIR C R  REDDY (A) COLLEGE

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 107: QUANTITATIVE TECHNIQUES OF MANAGEMENT

       Work Load : 60 Hrs Per Semester                                       4/HrsPer Week

Course Objectives:

a.       To make the students familiar with the statistical and mathematical techniques.

b.      To know the application of Quantitative Techniques in Business Decision Making

c.       To develop a strong foundation in mathematics and statistical theory as the basis for growth over a professional career.

d.      To develop a high level of expertise in the application of statistics to educational research.

e.       To employ the appropriate Quantitative Techniques in a wide variety of contexts

 

Unit I:Concept-Nature & Scope of Quantitative Techniques–Methodology of Quantitative Techniques-Applications of Quantitative Techniques in Decision Making.(12 Hours)

 

Unit II: Measures of Central Tendency- Dispersion-Standard Deviation–Simple Correlation–Computation of Correlation for Bivariate Frequency Distribution–Regression Analysis-Concept and Applications of Multiple Regression.                                                                (12 Hours)

 

Unit III: Concept of Probability –Probability Rules–Addition & Multiplication Theorem of Probability-Joint &Marginal Probability–Baye’s Theorem- Probability Distributions -Binomial,Poisson,Normal Distributions(12 Hours)

 

Unit IV: Estimation- Points & Interval Estimates of Averages and Proportions of Large & Small Samples–Concepts of Testing of Hypothesis  – Procedure for Testing of Hypothesis-One Sample Test for Testing Mean and Proportions of Large & Small Samples               (12 Hours)

 

Unit- V: Testing two Samples –Tests of difference between Mean and Standard Deviations of Small & Large Samples- Chi-square Test of Independence & Goodness of Fitness- Analysis of Variance-One way Classification-F-test for two Variances                                       (12 Hours)

 

(Case Study is compulsory from Unit-V)

Suggested Books:

1)      K.V.Sivayya and K.SatyaRao,Business Mathematics

2)      Anderson,Quantitative Methods for Businesss,Cengage,ND

3)      Nagar,Das-Basic Statistics,Oxford University Press

4)      CR Kothari,QuantitativeTechniques,Vikas,ND

5)      Shenoy,Sarma and Srivatsava,Quantitative Techniques for Management,NewAge,ND

6)      N.D.Kothari,Quantitaive Techniques in Management,Tata McGraw Hill,2001

7)      S.P.Gupta Statistical Methods for Management

8)      AnandSharma,Quantitative Techniques for Decision Making,Himalaya,Mumbai

9)      Fundamentals of Mathematical Statistics,VK. Kapoor and SC.Gupta

10)  www.vassarstats.com,www.socialsciencestatistics.com,www.atozmath.com

 

 

Course Outcomes: 

a.Describe basic statistical techniques for data collection, presentation and analysis.

b.  Critically review the collection, presentation and analysis of data.

c.       Understand and explain how to tackle business problems through the use of statistical techniques.

d.      Apply statistical techniques to data.

e. Discuss the results of the application of statistical techniques to data in decision making.

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

 

 

BLUE PRINT OF QUANTITATIVE TECHNIQUES OF MANAGEMENT

QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Theory

Problems

Theory

Problems

Problem

Unit-1

2

0

2

0

 

 

Case Study from V  Unit

Unit-2

2

0

1

1

Unit-3

2

0

1

1

Unit-4

1

0

1

1

Unit-5

1

0

2

0

 

 

 

 

 

 

 

 

 

 

 

  SIRC R REDDY COLLEGE PG COURSES ELURU

(AIDED & AUTONOMOIS)

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 107: QUANTITATIVE TECHNIQUES FOR MANAGEMENT

 

Time : Three hours                    Model Question Paper                                  Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a orb from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION-A (5 x 3=15Marks)

Answer any FIVE questions

1.         a)         Quantitative Techniques

            b)         Nature of Quantitative Techniques

            c)         Coefficient of variation

            d)         Multiple regression

            e)         Additive and multiplicative laws of probability

            f)         Chief properties of Normal distribution

            g)         Large Sample Test

            h)         Standard error

                       SECTION-B      (5 x 7 = 35 Marks)

Answer ALL of the following

2.         a)         Explain the Methodology of Quantitative Techniques.

OR

b)         Explain the  Applications of Quantitative Techniques in Business Decision Making.

           

3.         a)         Explain the Measures of Central Tendency

OR

 

b)         For 10 observations on price (X) and supply (Y), the following data were obtained. (in appropriate units)

            S x = 130;  S y = 220;   S x2 = 2288 ;S y2 = 5506;  Sxy = 3467.

            Estimate the supply when the price is 16 units, using the appropriate regression equation.

4.         a)         Explain the application of Baye’s Theorem in Business .

OR

            b)         The mean of Binomial distribution is 4 and its standard deviation is Ö3. What are the values of n, p, q?

 

5.         a)         Explain the Procedure of Testing of Hypothesis.

OR

            b)         In a sample of 1000 people in Andhra Pradesh, 540 are rice eaters and the rest are wheat caters. Can we assume that both rice and wheat are equally popular in this state at 5% level of significance?

6.         a)         Explain the F-Test for two Variances

OR

            b)         Explain the Chi-Square Test for Independence Of Attributes

SECTION – C (10Marks)

Case Study (Compulsory)

 

7.         As head of the department of a consumer’s research organization, you have the responsibility for testing and comparing life times of 4 brands of electric bulbs. Suppose you test the life-time of 3 electric bulbs of each of the 4 brands. The data are shown below, each entry representing the life-time of an electric bulb, measured in hundred of hours.

           

                  Brand

      A         B         C         D

      20        25        24        23

      19        23        20        20

      21        21        22        20

            Can we infer that the mean lifetimes of the 4 brands of electric bulbs are the same?

           

*****

 

 

 

 

 

 

 

 

 

 

 

 

Annexure-VI

 

  Syllabus Deviation

(Included/Excluded – 2020-21)

 

 

MBA   SEMESTER I

 

Deviation of the Syllabus

Programme: MBA          

 Paper: 101: Perspectives of Management

S.No

    Topics Reviewed

   Added Topics

           Justification

1.

 

 

2.

 

 

 

3.

 

 

 

 

4.

 

 

 

 

5.

Unit 1: ----

 

 

Unit 2: Decision Tree Analysis

 

 

Unit 3: Principles of Organization,

Types of Organization Structure

 

Unit 4: Leadership Styles

 

 

 

Unit 5: ------

 

Unit 1: American Vs. Japanese Management Styles

Unit 2: Management by Objectives (MBO) – Concept & Process

Unit 3: Departmentation - Product, Functional, Matrix, Bases of Departmentation.

Unit 4: Staffing: factors in selecting lower, middle & Upper level managers, Managerial Grid.

Unit 5: Barriers to successful Controlling

·         For better understanding of the Subject.

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfil local and global needs

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

  

 

 

 

 

 

 

 

 

Deviation of the Syllabus

Programme: MBA                                                  Paper:102:Accounting for Managers

 

 

UNIT

REVIEWED

ADDITION

JUSTIFICATION

01

Nature and Scope – Management Process and Accounting

Characteristics of Management Accounting- Objectives of Management Accounting-Functions of Management Accounting-Scope of Management Accounting.

For better understanding of the Subject.

 

02

Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements

Functions of Financial Accounting-Limitations of  Financial Accounting-Types of Accounts- Accounting Rules- , Journalize the entries-Ledger preparation-Trial Balance preparation-Accounting Concepts and Conventions

Add to impart in depth knowledge on the specific Topics.

 

03

Absorption Vs Marginal Costing- Cost Behaviour

Cost Accounting: Objectives of Cost Accounting-Functions of Cost Accounting-Fixed Cost-Variable Cost-Semi-variable Cost- Cost Classifications- Methods of Costing- Types or Techniques of Costing

To fulfil local needs

 

04

Product Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision.

 

Cost behavior in Decision-making- Pricing- Pricing- Objectives of Pricing- Types of prices- Factors affecting pricing of a product

To provide Skill based

employability education to the students which is suitable to present Scenario

 

05

Performance Budgeting and Zero Based Budgeting.

------

To avoid outdated topics

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme: MBA                                                                  Paper: CP103 Business Environment

S.No

Topics Reviewed

Added Topics

Justification

 

1.

 

 

2.

 

 

 

 

 

 

3.

 

4.

 

 

5.

 

------------

 

Unit2:10th five year plan

IPR1956

 

 

 

 

 

 

     ---------

 

 

Unit4:Free trade vs. protection

 

Unit5:International trading blocks

Unit1: Internal factors of business environment.

Unit2:Economic planning with reference to last two plans,  NITI Aayog and its role, 

 

 

 

-------

 

 

Unit4:Multinational      corporations

 

-----------

·         For better understanding of the Subject.

 

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfil local and global needs.

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme : MBA                                                                     Paper : 104: Managerial Economics

S.No

Topics Reviewed

Added Topics

Justification

 

1.

 

 

 

 

 

 

 

 

2.

 

 

 

3.

 

 

 

 

 

4.

 

 

 

 

5.

I Unit:  Traditional Theory, Sales revenue maximising theory, Managerial Theories and Behavioral Theories, profit maximisation Vs wealth maximisation

 

II Unit: ------

 

 

 

III Unit: Cobb- Douglas production function, cost concepts and cost oriented pricing methods

 

IV Unit: -------

 

 

 

 

V Unit: Measures to control inflation

I Unit: Economic goals of a business firm, functions & responsibilities of a managerial economist, economic & non economic activity

 

II Unit: --------

 

 

 

III Unit: factors of production, Laws of production

 

 

 

IV Unit: --------

 

V Unit: Problems and measurement of National Income

·         For better understanding of the Subject.

 

 

 

 

 

 

 

·         Add to impart in depth knowledge on the specific Topics.

 

·         To fulfil local and global needs

 

 

 

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

·         For understanding National Income concepts

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme: MBA                                   Paper:105: Managerial Communication Skills

S.No

    Topics Reviewed

   Added Topics

           Justification

1

 

 

 

 

 

2

 

 

 

 

 

 

3

4

5

Unit 1:Media of Communication, Written,Oral, Visual, Audio Visual Communication

Unit 2:Managing Organization Communication, formal and Informal Communication, Intra and Personal Communication, Models for Inter Personal Communication, exchange Theory.

Unit 3: ------

Unit 4: -------

Unit 5:Negative, Persuasive and Special Reporting Informal Reporting, Proposals, Formal Reports, Organization of Press Report.

 

 

 

 

 

Unit 1:Characteristics of Good Communication, Presentation Skills, Role of Technology in Communication Process

Unit 2: Communication at Workplace, Communication networks, Formal Communication networks, Downward Communication, Upward Communication, Horizontal Communication, Informal Communication networks based on Friendships

Unit 3: -----

 

Unit 4 ----

 

Unit 5:Employment Communication, Resume Writing Skills, Interview, Principles of Interview, Types of Interviews, Types of Interviewing questions.

·         For better understanding of the Subject.

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfil local and global needs

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme : MBA                                                   Paper : 106: Organisational Behaviour

S.No

Topics Reviewed

Added Topics

Justification

1.

 

 

2.

 

 

 

 

 

 

 

3.

 

 

 

 

 

4.

 

 

 

 

5.

I Unit: Values

 

 

II Unit: Theories

 

 

 

 

 

 

 

III Unit: ------

 

 

 

 

 

IV Unit: -------

 

 

 

 

V Unit: Creating an ethical organisation, organisational effectiveness

I Unit: ---

 

 

II Unit: Meaning, Scientific, Modern and Reinforcement Theories

Autocratic, Democratic, Benevolent: etc.

 

III Unit: Functional & Disfunctional aspects: Strategies for conflict resolution

 

IV Unit: Implementation of Change, Phases & interventions of OD

 

V Unit: Definitions & characteristics, creating & sustaining culture,

Techniques and stress free environment

·         For better understanding of the Subject.

 

·         Add to impart in depth knowledge on the specific Topics.

 

 

 

 

 

·         To fulfil local and global needs

 

 

 

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

·         For Understanding the meaning and features of the topics

 

 

     

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme : MBA                                    Paper : 107: Quantitative Techniques for Management

S.No

Topics  Reviewed

Added Topics

Justification

1.

 

 

I Unit: Importance of Quantitative Techniques

 

I Unit: Methodology of Quantitative Techniques

 

·         For better understanding of the Subject.

 

2.

 

 

 

 

 

II Unit: Measures of Dispersion

 

 

 

 

IIUnit:Dispersion,StandardDeviation,Computation of Correlation for Bivariate Frequency Distribution

.

·         Add to impart in depth knowledge on the specific Topics.

 

 

 

 

 

 

 

3.

 

 

 

 

 

III Unit: Exponential Distribution

 

 

 

III Unit: Addition and Multiplication Theorem of Probability

 

·         To fulfil local and global needs

 

 

 

 

 

4.

 

 

 

 

 

IV Unit: Sampling and Sampling Distributions

 

 

 

 

IV Unit: Procedure for Testing of Hypothesis

 

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

5.

 

V Unit: Proportions in Testing of Two Samples,Two way Classification in Analysis of Variance

V Unit: Standard Deviations in Testing of Two Samples, F-Test for two Variances

 

·         For Understanding the meaning and features of the topics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Annexure-VII

     

MBA, Syllabus and Model Papers

(With effect from 2020 – 2021)

 

MBA   SEMESTER II

CP 201: MARKETING MANAGEMENT

 

Work Load: 60 Hrs. per Semester                               4/Hrs. per Week

Course Objectives:

  1. To develop an understanding of the concepts, issues and strategies in marketing and its management
  2. To familiarize the students with the theory and practice of marketing.
  3. To gain an understanding of principles and functions of marketing.
  4. To gain insights of development of marketing.
  5. To make use of multiple approaches in marketing in global practices.

 

Unit I:

Marketing:Definition, Importance, Nature and Scope of Marketing – Concepts of Marketing; Integrated Marketing Concept – Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Emerging Trends in Marketing.                                 (12 Hours)

Unit II:

Marketing Information System, Marketing Research - Consumer Behavior and Buying Decision Process – Organization Buyer Behavior – Market Segmentation, Targeting, Positioning.                                                                                                                    (12 Hours)

Unit III:

Marketing Strategy: Strategic Marketing Planning, Development of Marketing offerings strategy – New Product Development – Product line and Decisions – Product Mix – Product Differentiation – Product Life Cycle Management – Brand Management – Packaging.                                                                                                                                            (12 Hours)

Unit – IV:

Pricing Strategies and Programs; Setting the Price – Objectives, Factors and Methods, Adapting the Price – Initiating Response to Price Changes.                                                (10 Hours)                                                                                                                                         

Unit- V:

Integrated Marketing Communication – Channels of Distribution – Communicating Value: Designing and Managing Marketing Communication – Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations – Competitive Marketing Strategies – Networking Marketing – Viral Marketing – Ambush/Guerilla Marketing – Services Marketing – Green Marketing – Global Marketing – Customer Relationship Marketing.                                                                                                             (14 Hours)

 

(Case Study is compulsory in all Units)

 

 

Suggested Books:

1.        Kotler, Keller, Koshy&Jha, Marketing Management, Pearson, New Delhi.

2.        William J Stanton, Fundamentals of Marketing, McGraw-Hill, New Delhi.

3.        Arun Kumar and Meenakshi, Marketing Management, Vikas, New Delhi.

4.        Ramaswamy V.S. &NamaKumari,S., Marketing Management – Planning and Control, Macmillan.

5.        RajanSexena, Marketing Management: Text cases in Indian Context.

6.        Keith Blois – Oxford Textbook of Marketing Oxford University Press.

7.        Zinkota&Kotable: Maketing Management, Prentice Hall of India.

8.        Joel R.Evans& Barry Berman: Marketing, Wiley India, New Delhi.

9.        P.K.Agarwal: Marketing Management – An Indian perspective (PragatiPrakasham)

10.      S.S.Sherlekar: Marketing Management (Himalaya)

 

Course Outcomes: 

After completing the course, will be able to:

  1. Identify the concepts and elements of Marketing Management and understand the Emerging Trends in Marketing.
  2. Identify the steps in buying decision process and understand the market segmentation, Targeting, Positioning.
  3. Understand the marketing strategy and identify the steps in new product development and product life cycle management.
  4. Understand the concept of pricing and pricing strategies, programs.
  5. Understand the integrated marketing communication and understand the networking marketing.

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while preparing     Question Paper.

II SEMESTER: BLUE PRINT OF

 

CP 201: MARKETING MANAGEMENT

 

QUESTION PAPER

 

Units

 

3 Marks Questions

 

7 Marks Questions

 

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study from any Unit.

Unit-2

1

2

Unit-3

2

2

Unit-4

1

2

Unit-5

2

2

 

 

Sir C R REDDY COLLEGE PG COURSES ELURU (AIDED & AUTONOMOIS)

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR II SEMESTER

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP 201: MARKETING MANAGEMENT

 

Time: Three hours                    Model Question Paper                                Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a orb from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15 Marks

11)   

a. Marketing Vs. Sales

b. Marketing Management Tasks

c. Marketing Research

d. Product Mix

e. Product Life Cycle Management

f. Objectives of Pricing

g. Guerilla Marketing

h. Green Marketing

SECTION – B

      Answer All questions not exceeding four pages each                                             5x7=35 Marks

12)   a. Define the Marketing and explain the nature and scope of marketing.

                              (OR)

b. What is Marketing Environment and explain importance of marketing environment?

3). a. What is MIS? Explain steps in marketinginformation system.

                              (OR)

b. Briefly explain the consumer behavior and buying decision process.

 

 

4).a. What is marketing strategy? Explain the development of marketing offerings strategy.

                              (OR)

b. What is New Product Development? What are the steps in new product development?

5).a. What is pricing? Briefly explain the adapting the price.

                               (OR)

b. Briefly explain Initiating Response to Price Changes

 

 

 

 6).a.  Briefly explain the Channels of Distribution.

                                (OR)

      b. Explain Designing and Managing Marketing Communication.

 

 

 

SECTION – C

Case Study (Compulsory)                                                                                         1X10=10 Marks

 

7) The furnishing limited is a small chain of distributors of good quality office furniture, carpets, safes and cabinets.  Within each category, the company offers a wide variety of product, with a great many variations of each product being offered.  For example, the company currently offers some 4 different designs of chairs and 23 varieties of office desks.  The company keeps in touch with advances made in the office furniture field worldwide and introduces those products which are in keeping with the needs of the market in terms of design, workmanship, value for money and technical specifications.  Fine furnishing trades only in good quality furniture.  Differences between its products and cheaper, lower quality ones are well known to those who have several years of experience in the business.

An important feature the company feels is the availability of a complete list of components of the furniture system.  This enables customers to add bits and pieces of matching designs and colours in the furniture.  Such components are available for sale separately.  Systems are maintained in stock by the company for number of years, and spare parts for chairs and other furniture are always available.  The trade is currently witness in a downturn due to recession.  Fine furnishing has also experience the same over the past two years.  In addition, it had to trim its profit margins.  Last year, it barely broke even and this year it is heading for a loss for the first time in the company’s twenty year history. 

Questions:

1)      Explain the term product-item, product-line and product mix in the context of the above situation.

2)      Advice the company in relation to its product mix.  How will your recommendation affect the company’s image?

 

 

 

 

 

 

 

 

 

 

 

 

 

SIR C R REDDY COLLEGE PG COURSES ELURU

(AIDED & AUTONOMOIS)

Affiliated to Adikavi Nannaya University

(MBA) DEGREE EXAMINATION

(With effect from 2020-21)

 

MBA II SEMESTER

CP 202: FINANCIAL MANAGEMENT

 

Work Load: 60 Hrs. per Semester                                                                            4/Hrs. per Week

Course Objectives:

  1. To equip the students with basic principles of Financial Management and Techniques
  2. To development an understanding of the concepts, issues and strategies in Financial Management.
  3. To familiarize the students with the theory and practice of financial management.
  4. To gain an understanding of principles and functions of working capital management.
  5. To gain insights of development of finance.
  6. To make use of multiple approaches in finance.

 

Unit I:

Nature, Scope and Objectives of Financial Management, Goals of FM – Profit Maximization Vs Wealth Maximization – Finance Function – Financial Planning and Forecasting – Time Value of Money – Discounting – Compounding; Risk – Return Trade off – Ratio Analysis (Theory).                                                              (12 Hours)

Unit II:

Financing Decision: Financial Leverage – EPS-EBIT Analysis – Cost of Capital – Weighted Average Cost Capital – Optimum Capital Structure – Theories of Capital Structure – Sources of L.T.Funds.                                                                   (12 Hours)

Unit III:

Investment Decision: Nature and Significance of Investment Decision – Estimation of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return – DCF Techniques – Net Present Value, Profitability Index and Internal Rate of Return.                                          (13 Hours)

Unit – IV:

Dividend Decision: - Meaning and Significance - Theories of Dividend – Determinants of Dividend, Dividend Policy – Stability of Dividends - Bonus Shares – Stock Splits.                                                                                                     (10 Hours)                                                                                                                             

Unit- V:

Working Capital Decision: Meaning – Classification and Significance of Working Capital - Operating Cycle –Cash Management Models – Accounts Receivables – Credit Policies – Inventory Management (Theory).                                   (13 Hours)

 

(Case Study is compulsory in all Units)

 

 

 

 

 

Suggested Books:

11.      Brealey, Myers, Allen and Mohanty, Principles of Financial Management, Tata McGrawhill, ND

12.      Pandey IM – Financial Management, Vikas, New Delhi.

13.      JC Varshney, Financial Management, Wisdom, Delhi

14.      Brigham and Houston, Fundamentals of Financial Management, Cengage, New Delhi.

15.      Banerjii, B., Fundamentals of Financial Management, PHI, New Delhi.

16.      James C.Van Horne – Financial Management & Policy, Prentice Hall of India

17.      James C.Van Horne – Financial Management & Policy, Prentice Hall of India.

18.      Khan & Jain – Financial Management, Tata McGraw Hill.

19.      RM Srivasthava: Financial Management and Policy, Himalaya Publication.

20.      Robert F Bruner, Case Stdies in Finance: Managing for Corporate Value Creation, TMH, New Delhi.

 

Course Outcomes: 

After completing the course, will be able to:

1.      Identify the concepts and elements of Financial Management

2.      Understand importance of various finance decisions

3.      Understand sources of L.T funds.

4.      Gain knowledge about working capital management.

5.      Know Investment Decision Process.

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while preparing Question Paper.

II SEMESTER: BLUE PRINT OF

 

CP 202: FINANCIAL MANAGEMENT

 

QUESTION PAPER

 

 

Units

3 Marks Questions

7 Marks Questions

 

Case Study (10 Marks)

 

Theory

Problem

Theory

Problem

Unit-1

2

0

2

0

 

 

Case Study from Unit

II, III, V

Unit-2

2

0

1

1

Unit-3

2

0

1

1

Unit-4

1

0

2

0

Unit-5

1

0

2

0

 

 

 

 

 

 

 

 

Sir C R REDDY COLLEGE PG COURSES ELURU (AIDED & AUTONOMOIS)

                                          Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP 202: MARKETING MANAGEMENT

 

Time: Three hours                    Model Question Paper  Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a orb from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                          5x3=15 Marks

1)

a. Financial Planning

b. Types of Ratios

c. Financial Leverage

d. NJ Approach

e. Estimation of Cash Flows

f. Significance of Capital Budgeting

g. Bonus Shares

h. Operating Cycle

SECTION – B

      Answer All questions not exceeding four pages each             5x7=35 Marks

2) a. Explain the nature, scope and objectives of Financial Management.

                              (OR)

b. Do you think wealth maximization as a goal of a firm is superior to profit maximization? Discuss.

3). a. Explain briefly theories of Capital Structure.

                              (OR)

b. The Capital structure of XYZ ltd., consists of an equity share capital of Rs. 10,00,000/- (Rs.10/- per share) and Rs.10,00,000/- of 20% debentures.  Sales increased by 25% from 2,00,000 Units to 2,50,000 Units, the selling price is Rs.10/- per unit, variable costs amounts to Rs. 6 per unit and fixed expenses amount to Rs. 2,50,00/- Income for rate is 30% you are required to calculate

                      I.            The percentage increase in earnings per share

                   II.            The degree of financial leverage at 2,00,000 Units and 2,50,000 Units.

 

4).a. What is Capital Budgeting? Explain various techniques of Capital Budgeting.

                              (OR)

 

 

 

 

 

b. A Firm whose cost of capital is 10% is considering two mutually exclusive projects X   and Y, the details of which are:-

 

Co

C1

C2

C3

C4

C5

Project X

70000

10000

20000

30000

45000

60000

Project Y

70000

50000

40000

20000

10000

10000

 

Compute NPV at 10%, profitability Index for the two projects.

 

5).a. What are the factors that influence Dividend Decision?

                               (OR)

b. What is a stable dividend policy? Why should a firm follow such a policy?

 

6).a. Discuss the significance of working capital management. Briefly outline the    determinants of working capital.

                                (OR)

b. Explain Credit Policy Variables.

 

SECTION – C

                                              Case Study (Compulsory)                                                                                                          

1X10=10 Marks

7) A Company is considering the purchase of a delivery van and is evaluating the following two choices.

a). It can buy a used van for Rs.20,000/- and after 4 years sell the same for Rs. 2,500/- and replace it with another used van which is expected to cost Rs. 30,000/- and last 6 years with no termination value.

b). It can buy a new van for Rs. 40,000/-.  The expected life is 10 years with a salvage value of Rs. 5,000/- at the end of 10 years. 

Assuming the cost of capital at 10% which choice is preferable?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                        SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

                     MBACP 203:    HUMAN RESOURCE MANAGEMENT

  Work Load : 60 Hrs Per Semester                          PerWeek   4/Hrs                                                               

Course Objectives:

 a. To equip the students with basic concepts of Human Resource Management and the       various functions of HRM

  b. To gain an understanding HRM  Principles & their Challenges

c. To study about the need of Training & Development on the productivity of organization

d. To know about the concept and current trends in compensation

e. To understand the managing industrial relations in the organization

   

Unit-I: Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of HRM; Challenges; Ethical Aspects of HRM; Competencies of HR Manager .  (14 Hours)

Unit –II: HR Planning; Concepts; Factors Influencing ; HR planning ; HR Planning Process; Job Analysis ; Job Design ; Job Evaluation ; Recruitment and Selection; Tests and Interview Techniques.                                             (12 Hours)   

Unit –III: Training and Development – Need, Process, Designing the training program, Methods and Techniques - Evaluating Employee Performance; Career Development and Counselling-.Difference between training & development. (12 Hours)   

Unit – IV: Compensation – Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of Payment – Incentives and Rewards. (12 Hours)

 Unit –V: Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective Bargaining.  (10 Hours)

(Case Study is compulsory in all Units)

 

 Suggested Books:

1. Venkata Raman C.S., and Srivastiva BK Personnel / Human Resource Management, TMH,ND

2. Cynthia D. Fisher & Lyle F. Schoenfeld; / Human Resource Management, Wiley India, New Delhi.

 3. DK Tripathi, Human Resource Management: Text & Cases, Wisdom, Delhi

4. Fisher, Managing Human Resource, Cengage, ND

5. N.K.Singh / Human Resource Management, Excel Publications.

 6. Jyothi - / Human Resource Management, Pearso Education, New Delhi.

 7. Biswajeet Pattnayak / Human Resource Management, Prentic hell of India New Delhi.

8. P.S Rao , Essentials of Human Resource Managemen & IR, Himaliya ,Mumbai

9. Dwivedi &Agarwal, Human Resource Management, Vikas, ND

10. R.Wayne Mondy and Robert M.Noe, Human Resource Management, Pearson

11. K Aswathappa, “Human Resource and Personal Management” Tata McGraw Hill, 8th Edition

12. Stephen P. Robbins, “Human Resource Management”, Pearson Education Asia.

13. Sarah Gilmore and Steve Williams “Human Resource Management”. Oxford University Press.

14. Tayeb, M. International human resource management. Oxford University Press.

 

 

 

Course Outcomes: 

             On completion of this course, the students will be able

1: To develop the understanding of the concept of human resource management and to understand its relevance in organizations.

      2: To develop necessary skill set for application of various HR issues.

  3: To analyse the strategic issues and strategies required to select and develop manpower resources.

   4: To integrate the knowledge of HR concepts to take correct business decisions.

 

 

 

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while preparing     Question Paper.      

                                    

    II SEMESTER: BLUE PRINT OF

                         

              MCP 203:    HUMAN RESOURCE MANAGEMENT

 

QUESTION PAPER

 

Units

 

3 Marks Questions

 

7 Marks Questions

 

Case Study (10 Marks)

Unit-1

2

2

 

 

 

Case Study from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

      

 

 

 

 

 

 

 

                 

 

 

                           

 

                                   MBACP 203:    HUMAN RESOURCE MANAGEMENT

 

Time : Three hours                    Model Question Paper                               Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                     5x3=15 Marks

1)    

a. Define the term HRM

b. HRM Challenges

c. Job Analysis

d. Problems of Job Evaluation

e. Training Vs Development

f. Employee Performance

g. Compensation

h. Trade Unions

SECTION – B

      Answer All questions not exceeding four pages each                                   5x7=35 Marks

2) a. Explain the concept and functions of Human Resources Management.

                              (OR)

b. Briefly explain the principles of Human Resources Management.

 

3). a. What are the various factors influencing the Human Resources Planning process discuss?

                              (OR)

b. What is business forecasting? Discuss the various techniques of forecasting.

 

4).a. What is employee training ?Explain the important techniques of training programme.

                              (OR)

b. Define career planning career development? Explain the various career development actions.

5).a. Explain the concept and principles of Compensation.

                               (OR)

b. Briefly discuss about the various methods used in compensation management system.

 

 6).a. Define the trade unions? What are the reasons for the decline of trade unions after    globalisation?

                                (OR)

      b. What are the principles of collective bargaining and explain the process of collective bargaining .



 

 

 

 

 

                                                                    SECTION – C

                                              Case Study (Compulsory)                                                                                                         

                                                                                                                                              1X10=10

                                                                                   

7) Choc Co. is one of the world's largest confectionery businesses with significant market share in many of the world's biggest confectionery markets, including many emerging markets. It has a long and proud tradition, stretching back more than 150 years, including a long history of developing its employees, which has remained part of its ethos during its progress to becoming a global company.

Despite very positive sales figures over the last 12months, Choc Co. has prioritised streamlining the business to make it more competitive and has placed a strong emphasis on reducing cost over the next 18 months. Despite being keen to preserve its longstanding reputation as a firm that is committed to developing all its employees, in respect of learning and development, this ‘streamlining’ activity has focused on:

  • ensuring a clear return on investment in training activities
  • changing the way that learning programmes are delivered and being more creative in developing approaches to learning
  • connecting training activities to the strategic needs of the firm.

The most important driver of the assessment of its training provision at Choc Co. is change. Whilst performing well in the marketplace, senior management continue to express discontent with levels of productivity and employee performance. Moreover, senior management has determined that the company needs to become more flexible and adaptable to respond to change in its market context, for example by an ability to adapt organisational structures to meet new business needs or through the introduction of technological innovation. However, as a traditionally minded employer, and with low levels of employee turnover at shop floor level, Choc co. appears to have instilled in its workers a mindset of stability and steady progress, which is at odds with competition in a rapidly changing global economy. Therefore, Choc Co. wants to move towards a system of continuous improvement by creating a culture whereby workers are empowered to implement small incremental changes, rather than have substantial change imposed on them from time to time.

Questions

  1. What changes would you recommend that Choc Co. make to their current learning and development provision in order to reduce costs and improve performance?
  2. Discuss how e-learning, competency frameworks and improved knowledge-sharing at Choc Co. might help to cut costs and make the HRD activity at Choc Co. more strategic.
  3. How might the firm seek to ensure a return on investment for its learning and development activity?

 

 

 

 

 

 

 

 

SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP 204: OPERATIONS MANAGEMENT

 

Work Load: 60 Hrs per Semester         4 Hrs. per Week

Course Objectives:

CO1: to understand the concepts of production and services and also learn process of

          production. 

CO2: to know the role and importance of control in production.

CO3: to understand the process of selecting a piece of land for plant and allocation of

          resources.

CO4: to understand factors affecting productivity.

CO5: to assist to take right decisions in right time regarding inventory.

 

Unit–I : Introduction : Nature and Scope of Production and Operation Management- World Class Manufacturing - Importance of production function  – Types of Manufacturing Systems – Differences Between Manufacturing and Service Operations - Role of Production and Operation Manager.                                                                                        --12 Hrs

Unit-II: Production Planning and Control: Factors Determining Production Planning Procedures - Benefits of Production Control - Stages in PPC –– PPC in Mass, Batch, and Job Order Manufacturing – Maintenance Management – Industrial Safety.                   --12 Hrs

Unit-III: Plant Location: Steps in Location Selection – Factors affecting selection of good plant location - Importance of Facility Layout - Principles of Layout - Types of Layouts – Material Handling Equipments – Material Handling Principles.                            --12 Hrs

Unit- IV: Productivity: Factors affecting Productivity – Job Design – Process Flow Charts – Methods Study – Work Measurement.                                                                --10 Hrs

Unit –V: Material Management: Objectives of Material Management - Importance of Material Management - Cost Associated with Inventory – Economic Order Quantity – ABC Analysis - Materials Requirement Planning – Just In – Time Production, Total Quality Management – Control Charts – Quality Circle – Zero Defects Programmes.    --14 Hrs

 

(Case Study is compulsory in all Units)

 

 

 

Suggested Books:

1. Gaither & Frazier, Operations Management, Cengage, New Delhi

2. Panner Selvem, Production and Operation Management, Prentice Hall of India.

3. Chunnawals, Production & Operation Management Himalaya, Mumbai

4. Kanishka Bedi, Production & Operation Management, University Press.

5. Upendra Kachru: Operation Management, Excel Publications.

6. Adam, E.E& Ebert; R.J. Production and Operation Management, 6th Ed., Prentice Hall

7. Chary , S.N.Production and Operation Management, New Delhi, Tata McGraw Hill

8. K Aswathappa & Sridhar Bhatt, Production & Operations Management, Himalaya, Mumbai

 

 

 

After completing the course, will be able to:

·   Work as accountant in organizations.

·   Learn software’s like SAP, Oracle finance

Work as advisor in organizations

 

 

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while setting Question Paper.

I SEMESTER: BLUE PRINT OF QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study: Problem  from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

I SEMESTER: BLUE PRINT OF QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Theory

Problems

Theory

Problems

Problem

Unit-1

2

0

2

0

 

 

Case Study from any  Unit

Unit-2

2

0

2

0

Unit-3

2

0

2

0

Unit-4

1

0

2

0

Unit-5

1

0

2

0

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

      SIR C R  REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBA CP 205: Operations  Management

 

Time : Three hours                    Model Question Paper                             Max. Marks: 60

v  Section A consists of Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15M

13)   

a.       Plant Location 

b.      Method study

c.       Work measurement

d.      Technology management

e.       EOQ

f.       Quality circles

g.      Zero Defective programme

h.      Process flow charts

 

SECTION – B

 

 Answer All questions not exceeding four pages each                                             5x7=35M

2.        (a)  Define nature and scope of Operations Management?

                                      OR

 (b). What is the role of production manager in modern organizations?

 

3). (a). What are the steps involved in Production, Planning and Control (PPC)?

(OR)

(b). What are the problems and prospects of Mass Production?

 

4).a. What are the factors affecting plant location?

                              (OR)

b. What are the types of plant layout? Explain.

5).a. What are the steps involved in a preparation of job design?

                               (OR)

b. Explain the factors influencing productivity.

6) a. What are the costs associated with inventory?

(OR)

    b. Explain the concept of ABC analysis?

 

SECTION – C

Case Study (Compulsory)

7) Answer the following                                                                       1X10= 10 MARKS

            The management of Sravya Industries is concerned about the production of special metal screw used by several of the company’s largest customers. The diameter of the screw is critical. Mean and Range from five samples are shown in the accompanying table. The sample size is 4. Is the process in control under mean chart and range chart? Comment.

Mean

Range (R)

0.5018

0.0018

0.5027

0.0021

0.5026

0.0017

0.5020

0.0026

0.5045

0.0022

 

(Table values: D4  =2.282,  D3  =0, A2 =0.5027)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                     SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBA CP 205: CORPORATE LEGAL FRAMEWORK

Work Load: 60 Hrs per Semester         4/HrsPerWeek

Course Objectives:

a. To assist the students in understanding Corporate laws affecting the operations of a business enterprise.

b. To provide the student with knowledge of the legal environment in which a consumer and businesses operates.

c. To demonstrate the relationship between law and economic activity involved in business transactions.

d. To understand legal procedures of how to start, operate/manage and windup of any business   venture.

e. To acquire in-depth knowledge of the consumer protection laws related to businesses.

 

UNIT-- I: Significance of Business Laws—Indian Contract Act, 1872: Meaning and Essential Elements of a valid contract---classification of contracts—Void agreements-Performance of a contract-- Discharge of contract—Remedies for breach of contract. (12hrs)

 

UNIT-II: The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale— Sale and Agreement to sell—Conditions and Warranties—Transfer of property--- Performance of a contract of sale—Unpaid seller. (12hrs)

 

UNIT-III: The Indian Partnership Act, 1932: Meaning and Essentials of partnership-- Registration of partnership—Kinds of partners—Rights and Liabilities of Partners—Relations partners to third parties—Dissolution.  (12hrs)

 

 UNIT-IV: The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods---consumer Dispute—Consumer complaint: Unfair Trade Practices, Restrictive trade practices, Defects, Deficiency, Excessive price, Hazardous goods--Consumer protection councils-Consumer Disputes Redressal Agencies— (12hrs)

 

UNIT-V: The Companies Act, 2013: Nature and Registration—Kinds of Companies— Memorandum of Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up. (12hrs)

                               (Case Study is compulsory in all Units)

 

Suggested Books:

** N.D.Kapoor—Commercial Law—Sultan chand publishers, New Delhi.

 ** S N Maheswaru & Suneed Maheswari—Commercial Laws—Mayoor . Paper Backs—NOIDA

 ** Tulisian P.C.—Business Laws—Tata Mc Graswhill Publishing house— . New Delhi

 ** Kucchal—Business Law—Vikas Publishing House, New Delhi.

** Avatar Singh—Mercantile Law--EBC—New Delhi.

**k.r.bulchandani-business law for management-Himalaya publishing house

 

 

 

 

 

 

 

 

 

Course Outcomes: on completion of this course learners will be able to 

   1.  Appreciate the relevance of business law to individuals and businesses and the role of law in an economic, political and social context.

     2. Identify the fundamental legal principles behind contractual agreements.

     3. Examine how businesses can be held liable in tort for the actions of their employees.

   4. Get a general idea about the Laws applied in Business.

     5. Acquire problem solving techniques and to be able to present coherent, concise legal argument.

 

 

 

 

 

 

 

 

 

 

.

     

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

 

 

 

I SEMESTER: BLUE PRINT OF QUESTION PAPER

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

 

 

 

 

 

 

 

 

 

SIR C R REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER I

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBA CP 205: CORPORATE LEGAL FRAMEWORK

 

 

Time : Three hours                    Model Question Paper                               Max. Marks: 60

v  Section A consists of Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a or b from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

   I. Answer any FIVE Questions not exceeding one page each                                  5x3=15M

      a. Valid contract

b. Consideration

c .Contract of sale

d. Sleeping partner

e .Customer Vs consumer

f .Compulsory winding up.

  g .Warranties

       h. unfair trade

 

 

 

 

SECTION – B

 

  II.AnswerAll questions not exceeding four pages each                                             5x7=35M

 

2 (a) Define contract. Give a classification of contracts.

                              (or)

 

  (b)  Explain various modes of discharging a contract.

 

 

 

3 (a) who is an unpaid seller? What are his rights?

 

                               (or)

 

     (b) Explain in detail about the sale of goods Act, 1930.

 

 

4(a) Define partnership. Explain about the registration of partnership firm.

                                     (or)

 

     (b) Bring out the rights and liabilities of partners.

 

 

 

5(a) Discuss about objectives of consumer protection Act, 1986.

                                         (or)

 

(b) Enumerate the legal aspects related to unfair trade practices.

 

 

 

6  (a) Who is a director of a company and what are his powers?

 

                                   (or)

 

(b) Discuss about different kinds of a company.

 

 

 

 

 

 

 

 

SECTION-C

                         

   III  .      Case Study (Compulsory)                                                    1X15=15 Marks

 

 

Mr.Radhashyam and his wife Ms. Radha working in a local news channel owned of piece of land at busy place signed a contract with quality Constructions Company of Delhi as builders of the property. The both parties agreed to have equal share after completion. In the process of the construction Mr. Radhashyam has shown lot of interest and used to spend much of his time. After one year when project was about complete Mr. Radhashyam started imposing new conditions on builders and in turn builders ignored his unwritten conditions and the both parties started blaming each other. In this process the builders have sold their fifty percent share. The owner threatened the builders for legal consequences.

 

Questions

1 Discuss the case taking the data available in the case?

2 What are essential issues that are missing in the case?

3 Is contract valid?

4 Is Builders action legal?

5 If you are approached for solution how do you solve the problem?

 

 

 

 

SIR C R  REDDY (A) COLLEGE

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 206: COMPUTER APPLICATIONS IN MANAGEMENT

       Work Load : 60 Hrs Per Semester                                       4/Hrs PerWeek                                                                

Course Objectives:

a.        Computers are important tools in nearly every profession, so almost every one can benefit by knowing how they work and how to use them.

b.      In this course , you will learn the basis of computer hardware , software and networking

c.       You will also develop basic skills in using windows and micro soft office and for creating your own web pages.

 

Unit I:Introduction to Computer Concepts – Evolution of Computers- Generations– Characteristics of a Computer – Types of Computers – Basic Computer Architecture – Input-output Devices. (12 Hours)

 

Unit II: Software Concepts: Types of software & Hardware – its nature and qualities –– Windows Operating System Functions (12 Hours)

 

 

 Unit III:  MS Office- Applications of MS Word in Business Correspondence: letters, tables, mail merge, labels,

MS Excel: Graphs and Charts – Calculation of various financial functions  (12 Hours)

 

Unit – IV MS Power Point: Introduction – Features of power Point- Creation of slides – Use of templates and slide designs – Slide master- Toolbar, their Icons and Commands – Navigating in Power point – Customizing Presentations- Auto content wizard (12 Hours)

 

Unit- V: Computer Networks: Overview of a Network  – Communication processors &  communication Media – Types of Network – Network Topologies- Network protocols – Network Architecture.(12 Hours)

 

               Exercises in the above areas is a must

 

Suggested Books:

1.      Sanjay Saxena and Prathpreet Chopra, Computer Applications in Management, Vikas, New Delhi

2.      V.Rajaraman – Introduction to Information Technology, Prentice Hall India, 2008.

3.      Aksoy, Introduction to Information Technology, Cengage, ND

4.      Parameswaran: Computer Application in Business – S Chand, New Delhi.

5.      Management Information Systems by Mahadeo Jaiswal, Monika Mittal, Oxford University Press.

6.      Anita Goel, “Computer Fundamentals”, Pearson.

7.      PS Gill, Database Management Stystems, IK Int Pub House, New Delhi

8.      Management Information Systems by D.P. Goyal, MacMillan Publishers.

9.      The Compact guide to Microsoft office, Mansfield Rom, BPB Publications, Delhi.

10.  Sudalaimuthu & Anthony Raj, Computer Applications in Business, Himalaya, Mumbai

 

 

Course Outcomes: 

a.        Gain familiarity with the concepts and terminology used in the development, implementation and operation of computer applications.

b.      Explore various methods where information technology can be used to support existing business and strategies.

c.       Investigate emerging technology in shaping new process, strategies and business models

d.      Work with simple design and development task for the main types of business system.

 

 

 

 

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

II SEMESTER:BLUE PRINT OF QUESTION PAPER

Subject: COMPUTER APPLICATIONS IN MANAGEMENT

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Unit-1

2

2

 

 

Case Study from any Unit.

Unit-2

2

2

Unit-3

2

2

Unit-4

1

2

Unit-5

1

2

 

 

 

 

 

 

     SIR C R  REDDY (A) COLLEGE

Affiliated to Adikavi Nannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

 

MBACP 206: COMPUTER APPLICATIONS IN MANAGEMENT

 

Time : Three hours                    Model Question Paper                               Max. Marks :60

v  Section A consists of  Eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of  FIVE questions . Each question consists of either or choice and the candidate has to answer either a or b  from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION – A

      Answer any FIVE Questions not exceeding one page each                                  5x3=15M

1)

A) Describe different types of primary and secondary memory devices.

B) What is magnetic tape? Describe working mechanism of it.

C) What are compiler, Assembler and Interpreter?

D) Differentiate machine language and high level languages.

E) What is Macro in MS-Word? What are its features?

F) Write about various slide show controls.

G) How to draw graphs in MS-Excel? Give different types of graphs in MS-Excel.

H) Write about Ring and Star network topologies.

 

SECTION – B

      AnswerAll questions not exceeding four pages each                                             5x7=35M

2).  (a)  Explain the different classification of digit computers?

(OR)

        (b) Describe various input devices with diagrams & mention its working principles.

 

 

3). (a). Discuss about Task bar, Tool bar, Control panel and Scandisk.

(OR)

(b). ) Explain the steps involved in Software Development process.

 

 

 

4). (a). Write about text processing tools and header & footer in MS-Word.

(OR)

               (b). Explain different financial functions existing in MS-Excel

 

 

 

5).  (a Explain about some operations in Power Point presentation.

(OR)

       (b). Explain about Auto content wizard

 

 

 

6).   (a) Explain various communication media in Computer networking?

(OR)

      (b) What do you mean by computer network? What are its various types?

 

 

 

 

 

 

 

 

SECTION – C

                                                      Case Study (Compulsory)                                        1X10=10M

    For a library management system create a database and display the information present in tables using MS-Excel slides. Generate a report.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SIR C R  REDDY (A) COLLEGE

Affiliated to AdikaviNannaya University

DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 207: RESEARCH METHOLODOGY FOR MANAGEMENT

       Work Load : 60 Hrs Per Semester                                       4/HrsPerWeek

Course Objectives:

a.       To make the students familiar with the Research.

b.      To know the application of Data Collection in Business Decision Making

c.       To develop a strong foundation in Graphs and Scaling Techniques as the basis for growth over a professional career.

d.      To develop a high level of expertise in the application of Tabulations to educational research.

e.       To employ the appropriate Analysis in a wide variety of contexts

 

Unit I:Meaning and Importance of Research-Research Process-Types of Research-Defining Research Problem-Quantitative Research-Qualitative Research                (12 Hours)

 

Unit II: Research Design-Exploratory Research- Descriptive Research-Experimental Research Design-Sampling and Sampling Design-Sampling Methods-Probability Sampling and Non-Probability Sampling Methods- Response and Non-Response Errors.(12 Hours)

 

Unit III:Data Collection- Primary and Secondary Data- Designing of Questionnaire-Measurement and Scaling-Nominal Scale-Ordinal Scale- Interval Scale- Ratio Scale- Guttman Scale-Likert Scale-Schematic Differential Scale-Scheduling.(12 Hours)

 

Unit IV: Editing-Coding-Classification of  Data- Tables and Graphic Presentation- Histogram,BarGraph,PieChart,Box Plot-Preparation and Presentation of  Research Report

(12 Hours)

 

Unit- V: Non Parametric Tests- Kolmogorov-Smirnov Test-Runs Test for Randomness-Sign Test- Median Test-Kruskal Wallis Test-Multivariate Analysis – Multiple Regression Analysis-Concepts and Application of Discriminate Analysis,Factor Analysis and Cluster Analysis

(12 Hours)

 

 

(Case Study is compulsory from Unit-III and Unit-V)

Suggested Books:

1.      Mark Sauders,PhilipLewis,AdrianThornbill,Research Methods for Business Students,Pearson,ND

2.      Churchill,Iacobucci&Israel,Marketing Research : A South Asian Perspective,Cengage,New Delhi

3.      C.R.Kothari,ResearchMethodology,New Age International.

4.      Carver &Nash,Data Analysis With SPSS,Cengage,New Delhi

5.      Alan Bryman& Emma Bell,Business Research Methods,Oxford University Press

6.      Donald R.Cooper& Pamela S.Schindler,Business Research Methods 8thEdition,TataMcGraw Hill

7.      K.V.S.Sarma,Statistics made sample ,do it yourself on PC,Prentice Hall

8.      V P Michael,Research Methodology in Management,Himalaya,Mumbai

9.      Research Methodology For Management,R.Paneerselvam

 

 

 

Course Outcomes: 

a.Describe  basic statistical techniques for data collection, presentation and analysis.

b.   Critically review the collection, presentation and analysis of data.

d.      Understand and explain how to tackle business problems through the use of Research.

e.       Apply Scaling techniques to data.

            e.  Discuss the results of the application of Graphs to data in decision making.

 

 

 

 

Instructions to Paper Setters:

All the Paper Setters are requested to follow the syllabus and the Blue Print while prepare     Question Paper.

 

 

BLUE PRINT OF RESEARCH METHODOLOGY FOR MANAGEMENT

Units

3Marks Questions

7Marks Questions

Case Study (10 Marks)

Theory

Problems

Theory

Problems

Problem

Unit-1

2

0

2

0

 

 

Case Study from III and  V  Unit

Unit-2

2

0

2

0

Unit-3

2

0

2

0

Unit-4

1

0

2

0

Unit-5

1

0

2

0

 

 

 

 

 

 

 

 

 

SIRC R REDDY COLLEGE PG COURSES ELURU (AIDED & AUTONOMOIS)

Affiliated to AdikaviNannaya University

                                   DEPARTMENT OF MANAGEMENT STUDIES

MBA I YEAR SEMESTER II

(W.e.f. 2020 – 2021 Admitted Batch)

MBACP 207: RESEARCH METHODOLOGY FOR MANAGEMENT

 

Time : Three hours                    Model Question Paper                               Max. Marks: 60

v  Section A consists of eight short answer questions out of which the candidate has to answer any FIVE questions.  Each answer should not exceed one page

v  Section B consists of FIVE questions. Each question consists of either or choice and the candidate has to answer either a orb from each question. The answer shall not exceed 4 pages each.

v  Section C consists of case study and it is compulsory.

 

SECTION-A     

Answer any FIVE questions.                                                                                             (5 x 3=15 marks)      

1.       a) Research problem

b) Research process

c) Simple random Sampling

d) Response Error

e) Methods of Data Collection

f) Schematic Differential Scale

g) Tabulation

h) Factor Analysis

 

SECTION-B (5 x 7 = 35 marks)

Answer ALL of the following

2.            a)            Explain the significance and scope of Research in the present business scenario?

OR

                b)           Explain the Quantitative Research and Qualitative Research

 

3.            a)            Explain the role of Research Design.

OR

                b)           Explain Experimental Research Design

 

4.            a)            Prepare a questionnaire to identify the customer preference towards purchasing a      Laptop?

OR

                b)           Explain the GutmannScale . Write the advantages and disadvantages of that Scale

 

 

 

 

 

5.            a)            Write about the importance of Editing, Coding and Tabulating.

OR

                b)           Explain the Graphical Presentation of the Data

 

6.            a)            Explain the concept of Discriminant Analysis with an example.

OR

                b)           Explain the concept of Multiple Regression Analysis with an example.

 

 

 

SECTION-C (10 marks)

7.            CASE STUDY (Compulsory)

 

               ABC gym wants to expand the gym chain with Five new branches in the country with sizeable investment. The owner of the company wants to improve the perceived brand image of the gym. He appointed a new research team to this task of improving the brand image the consumers have on ABC gym.

 

a.       Suppose you are appointed as the in-charge of the research team, design an appropriate questionnaire to understand the consumer’s perception of brand image of ABC gym

 

b.       Explain the sampling techniques you would use in this situation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Annexure – VIII

Deviation of the Syllabus

MBA II Semester

 

Programme: MBA                                                Paper:CP201:Marketing Management

S.No

    Topics Deleted

   Added Topics

           Justification

1.

 

 

 

 

 

 

2.

 

3.

 

 

4.

 

 

 

 

 

 

5.

Unit 1: Industrial Marketing, Services Marketing, Global Marketing.

 

 

 

Unit 2:----

 

Unit 3:----

 

 

Unit 4:Delivering Value: Designing and Managing Value Networks, Channels of Distribution.

 

 

Unit 5: Emerging Trends in Marketing.

 

Unit 1:Definition and Nature of Marketing

Integrated Marketing Concept

Emerging Trends in Marketing

Unit 2: ----

Unit 3: Marketing Strategy: Strategic Marketing Planning

Unit 4: Objectives, Factors and Methodsof Pricing.

 

Unit 5: Integrated Marketing Communication, Channels of Distribution – Communicating Value: Designing and Managing Marketing Communication

Services Marketing, Global Marketing – Customer Relationship Marketing.                                                                  

·         For better understanding of the Subject.

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfil local and global needs

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

Programme: MBA                                                  Paper:CP202:Financial Management

S.No

    Topics Deleted

   Added Topics

           Justification

1.

 

 

 

 

2.

 

 

 

3.

 

4.

 

5.

Unit 1: Role of Financial Manager, Funds Flow Analysis, Cash Flow Analysis

 

Unit 2:Factors Affecting Capital Structure,

Unit 3:Time Value of Money

Unit 4:-----

 

Unit 5:Component of Working Capital, Cash Budgeting

 

Unit 1:Time Value of Money, Discounting, Compounding, Risk, Return Trade off.

Unit 2: Optimum Capital Structure, Sources of L.T Funds.

Unit 3:-----

Unit 4:Stability of Dividends

 

Unit 5:Operating Cycle                                               

·         For better understanding of the Subject.

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfil local and global needs

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme: MBA                                              Paper: CP203: Human Resource Management

 

S.No

Topics Deleted

Added Topics

Justification

 

1.

 

 

2.

 

 

 

 

3.

 

 

 

4.

 

 

5.

 

------------

 

 

------------

 

 

 

 

Management Development,  Evaluation

 

Unit4:------------

 

Unit5: Marketing Knowledge Workers

Unit1: Competencies of HR Manager

 

Unit2: Job Design ; Job Evaluation

 

 

 

-------

 

 

 

Unit4:----------------

 

-----------

·         For better understanding of the Subject.

 

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfill local and global needs.

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme: MBA                                                         Paper: CP204: Operations Management

 

UNIT

DELETION

ADDITION

REMARKS

01

Historical Evolution

World Class Manufacturing,

Importance of production function 

For better understanding of the Subject.

 

02

Gantt Chart, Aggregate Planning

Factors Determining Production Planning Procedures, Benefits of Production Control

Add to impart in depth knowledge on the specific Topics.

 

03

Models used in Layout designs.

Steps in Location Selection, Factors affecting good plant location, Principles of Layout, Importance of Facility Layout .

To provide Skill based

employability education to the students which is suitable to present Scenario

04

------No deletion----

------No Addition----

 

05

ISO 9000, Application of computer in Production and Operation.

Objectives of Material Management, Importance of Material Management

For better understanding of the Subject.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme: MBA                                                Paper: CP 205: Corporate Legal  Framework

 

S.No

Topics Deleted

Added Topics

Justification

 

1.

 

 

2

 

 

3.

 

 

 

4.

 

 

5.

 

Unit1:------------

 

Unit2:

 

 

 

 Unit3:

 

 

Unit4: Rights of Consumers, Remedies available to injured consumers

 

Unit5:

Unit1: Void agreements.

 

Unit2:

 

 

 

 Unit3:

 

 

Unit4:consumer Dispute ,consumer protection councils, Excessive price, Hazardous goods

 

Unit5:

·         For better understanding of the Subject.

 

·         Add to impart in depth knowledge on the specific Topics.

·         To fulfil local and global needs.

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

 

Programme : MBA                                    Paper : CP206:Computer Applications In Management

S.No

Topics Deleted

Added Topics

Justification

1.

 

 

 

 

 

 

2.

 

 

 

 

3.

 

 

 

 

4.

 

 

 

 

 

 

 

 

 

5.

I Unit:  Elements of computers, classification of computers

 

 

 

II Unit: Types of Software

 

 

 

III Unit: Applications of MS Excel, MS Access, tables & queries

 

 

IV Unit: Creation of animation & templates, designing presentations, slide show controls, making notes, on pages & handouts, printing presentations

 

 

 

V Unit: -----------------

I Unit: Evolution of computers, Generations, Types of computers

 

 

 

II Unit: Types of Software & Hardware

 

 

III Unit: MS Excel

 

 

 

 

IV Unit: Features of Power point, use of templates & slide designs, slide master,

 

 

 

 

 

V Unit: --------------

·         For better understanding of the Subject.

 

 

 

 

 

·         Add to impart in depth knowledge on the specific Topics.

 

 

·         To fulfil local and global needs

 

 

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

 

 

 

 

·         For understanding Computer concepts

 

 

 

     

 

 

 

 

 

 

 

 

 

 

 

 

 

Deviation of the Syllabus

 

Programme : MBA                                    Paper :CP207: Research Methodology for Management

S.No

Topics Deleted

Added Topics

Justification

1.

 

 

I Unit: Procedure of Hypothesis,Testing of Hypothesis

 

I Unit: Quantitative Research,Qualitative Research

 

·         For better understanding of the Subject.

 

2.

 

 

 

 

 

II Unit: Casual Research

 

 

 

 

II Unit:Experimental Research Design,Response and Non-Response Errors

.

·         Add to impart in depth knowledge on the specific Topics.

 

 

 

 

 

 

 

3.

 

 

 

 

 

III Unit: ----

 

III Unit: Scheduling

 

·         To fulfil local and global needs

 

 

 

 

 

4.

 

 

 

 

 

IV Unit:----

 

 

IV Unit:Histogram,BarGraph,PieChart,Box Plot

 

·         To provide Skill based employability education to the students which is suitable to present Scenario

 

 

5.

 

V Unit:----

V Unit: Kruskal Wallis test,Cluster Analysis

·         For Understanding the meaning and features of the topics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Annexure - IX

 

PO’s and PSO’s offered during 2020-21

 

Programme Outcomes:

 

On successful completion of the MBA programmethe students would –

 

1.     Acquire the theoretical as well as practical knowledge about different aspects of the business management which prepare them to work in the public and private organisations at executive level posts.

 

2.     Obtain the ability to indentify, formulate and provide innovative solution framework to real world complex business and social problems.

 

 

3.     Get the ability to indentify entrepreneurial opportunities and leverage managerial skills for managing start-ups as well as professionalizing and growing business.

 

Programme Specific Outcomes: The study of MBA Programme will enable the students to:

 

1.     Acquire cognitive and behavioural skills

 

2.     Develop planning and  decision-making  skills

 

3.      Improve organising  and leading skills

 

4.     Gain Managerial and Entrepreneurial aptitude and skills

5.     Comprehend the national and global business environment

6.      Develop a holistic view of the business, industry and economy.

 

 

 

 

 

 

 

 

S.No

Month

Week

Activity Planned

Date

1

December

(2020)

1

Orientation Programme

5-12-2020

2

2

Awareness Programme on Health and Hygiene

16-12-2020

3

3

I  Mid Internal Examinations 

21-12-2020

4

4

Guest Lecture on Financial Services in Banking Sector

26-12-2020

5

January

(2021)

1

Registration of  NPTEL Courses

05-01-2021

6

2

Guest Lecture on Customer Relationship Management in the Present Scenario

08-01-2021

7

3

Republic day celebrations

26-02-2021

8

4

Special Talk on Enhancing Presentation Skills

27-01-2021

9

February

(2021)

1

Work Shop on Campus Recruitment Training

05-02-2021

10

2

Awareness Programme on Anti Ragging

10-02-2021

11

3

Mid Examination

16-02-2021

12

4

University Examination

25-02-2021

13

March

(2021)

1

Commencement of IV Semester

09-03-2021

14

2

Organize Industrial Short Visit

12-03-2021

15

3

Interactive Session on Career Guidance

19-03-2021

16

4

Extension Activity on Live Projects/Mini Project/Survey on Emerging Issues

25-03-2021

Annexure-X

 

MBA Department Activities

2020-21

 

 

17

April (2021)

1

Organize Industrial Short Visit

09-04-2021

18

2

Special Talk on Entrepreneurship Development Programmes

12-04-2021

 

19

 

3

Value Added Programme on Statistical Package for the Social Sciences (SPSS)

16-04-2021

20

4

Organise Industrial short visit

26-4-2021

21

May(2021)

1

8 Week Internship Programme

1-5-2021

22

    2

                       Summer Vacations

 

23

3

10-5- 2021

to

22-5-2021

24

4

25

June(2021)

1

World Environment Day

05-06-2021

26

2

Orientation Programme on Stock Market Reforms

07-06-2021

27

3

II Mid Internal Examinations

15-06-2021

28

4

Inviting Talk on Job Market in the Competitive world

30-06-2021

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Annexure-XI

 

List  Of Examiners/ Paper Setters

 

 

1.      Dr.J.PanduRangaRao             -P.R.Government (A) College,Kakinada       

2.      Dr.D.Thiruvengala Chary       - Government Degree College,Parkol,Warangal        

3.      Dr.K.V.Sridhar                       -Sir CRR Engineering College,Eluru

4.      Dr.A.VenkataRamana                        -Dr.C.S.Rao PG Centre,Sri YN College,Narasapur

5.      Dr.R.Parthasarthi                    -Dr.C.S.Rao PG Centre,Sri YN College,Narasapur

6.      Dr. V.VinodaRao                   -KGRL College, Bhimavaram

7.      Dr.A.S.Prasad                         - AKRG  College Of Engg. &Technology,Nallajerla

8.      Sri.S.SolmonRaju                    - DNR College, Bhimavaram

9.      Sri.V.Sandeep                         -Sir CRR Engineering College, Eluru

10.  Sri.N.Sateesh                          -Sir CRR Engineering College, Eluru

11.  Sri.G.Prabhu                           -Ramachandra College of Engineering,Eluru

12.  Sri.U.GangadharaRao             -Andhra Loyola College,Vijayawada

13.  Sri.P.Rajesh                             -Andhra Loyola College,Vijayawada

14.  Sri.P.Dileep                            - Vasavi College of Engg. &Technology,TPGudem

 

 

 

 

 

 

 

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